emerging communications for community foundations

EMERGING COMMUNICATION TRENDS Philanthropy Northwest Community Foundations Convening September 2012

In the next hour • Understanding social media

• What’s possible now for your foundation

• What you need to do to prepare

WHERE HAVE WE BEEN AND WHERE ARE WE GOING?

definition Broad definition of social media as networks, technology & tools that allow us to connect with others and share information.

where we’ve been

where we’ve been

Where we’re going

Where we’re going

WHAT’S POSSIBLE NOW Listening Sharing Working

listen

Listen

Listen

Listening tools

• Google alerts (your foundation’s name, region, granting categories)

•  Twitter search

• Netvibes or Addictomatic for setting up dashboards on keywords, thought leaders and more.

SHARE Who you are Your grantees & how you’re helping

share – who you are

share – who you are

share – who you are

share

Share – grantees

Share – grantees

Share – grantees

Share – grantees

WORK IN NEW WAYS More than grantmaking & DAF’s

Work in new ways

Work in new ways

Work in new ways

Work in new ways

GET READY Focus Culture Resources

focus

culture

culture

culture Basically, we got in the habit of expecting to post anything

and everything unless someone could provide very compelling reasons not to. Compelling reasons did not

include "We've never done that before" or "No other foundation in our area is doing that.”

Marie Deatherage Communications Director Meyer Memorial Trust

resources

resources

• Glass Pockets – www.glasspockets.org

• Foundation resources- http://bit.ly/foundationresources

Thank you Reach me at:

Zan @ MixtapeCommunications.com

Twitter - @zanarama