emerging trends fairtrade international160613cwmeetbrac. session...© fairtrade 2010 emerging trends...

© Fairtrade 2010

Emerging trends in Enterprise

Fairtrade International

perspective

Presented by:

Shoba Nayar, Regional Manager Consultant,

Producer Services and Relations, Fairtrade International

s.nayar-external@fairtrade.net;

© Fairtrade 2010

Fairtrade is a global movement of product certification with a people first approach to trade.

Fairtrade offers fairer trade conditions to farmers and workersin developing countries. This allows them the opportunity to improve their lives and plan for their future.

Our VisionA world in which all producers can enjoy secure and sustainable

livelihoods, fulfill their potential and decide on their future.

Introduction to Fairtrade

Cidora Samaniego Yancallaco, CEPICAFE coffee cooperative, Peru. © LinusHallgren / Fairtrade Sweden

© Fairtrade 2010

• The most widely-recognized ethical label in the world

• Means that producers and traders have met the Fairtrade standards

• Supported by an independent, transparent and globally-consistent certification system accredited by ISO 65

FAIRTRADE Certification Mark

© Fairtrade 2010

Fairtrade Standards

Economic benefits include:

• A guaranteed minimum price

• Fairtrade Premium money to invest in community & business

• Buyers sign binding purchase contracts

• Better access to pre-financing

© Fairtrade 2010

Fairtrade in Action 1.2 million small-scale farmers and workers from 1142 organizations in 66 countries benefit (2012)

• Tens of millions of Euros in Fairtrade Premium each year (€65 million in 2011)

• Invested in business, production, community infrastructure, career development, education

• On-the-ground training from FLO (PSR)

Computer centre at Sunstar Group of Organic Rice farmers, India

© FLO / Didier Gentilhomme 2010

© Fairtrade 2010

Women make up 27% of all farmers and workers involved in Fairtrade overall.

Mary Kanatiah packs bananas at Volta River Estates in GhanaPhoto by Nathalie Bertrams

© Fairtrade 2010

In percentage terms, women are most involved in tea production in Fairtrade making up almost 50% of the workforce in tea. Around 80,000 are registered as tea farmer members or work on tea plantations.

Irene Kijara, has three children, is ateacher by profession, and is a successful local businesswoman. She manages two tea farms and is a shareholder in the Mabale Growers Tea Factory in Uganda.Photo by Simon Rawles

© Fairtrade 2010

© Fairtrade 2010

Fairtrade products

© Fairtrade 2010

27 000 product lines in over 70 countries

In 2010 shoppers spent €4.9 billion onFairtrade products,

© Fairtrade 2010

Fairtrade Standards

Long-term wellbeing of producer communities:

• Protects workers’ rights under ILO

• All participate in democratic decision-making

• Rules to protect local environment

• Sustainable farm management

© Fairtrade 2010

Fairtrade Standards

• You must not discriminate against members or

restrict new membership on the basis of race,

colour, sex, sexual orientation, disability, marital

status, age, religion, political opinion, language,

property, nationality, ethnicity or social origin.

• You must not discriminate regarding participation,

voting rights, the right to be elected, access to

markets, or access to training, technical support o r

any other benefit of membership.

© Fairtrade 2010

Fairtrade Standards

• You must identify disadvantaged/ minority groups

within your organization according to, for example,

gender, age, income or land area.

• You must have programmes in place related to the

disadvantaged/minority groups that you have

identified, to improve their social and economic

position in your organization

© Fairtrade 2010

Work of PSR Producer Services and Relations

We work to assist producers get certified and stay

certified

Producer facing -Raising awareness –Liaison

Officers

Promote women involvement as members and in

management committee and as workers and

supervisors in Joint Body

Leadership, premium decision making, training

© Fairtrade 2010

How do women benefit in Fairtrade

• Many cooperatives and plantations have women’s committees and programs to encourage female participation and leadership.

• Many premium projects are focussed on reducing drudgery of work

• Scholarship programs funded by Fairtrade premiums and additional Fairtrade income enable girls and women to access education.

© Fairtrade 2010

• Fairtrade helps women realize their potential

and to get the respect in their communities.

• Women workers on Fairtrade farms and

plantations are guaranteed access to health

care, maternity leave, certain job privileges.

How do women benefit in Fairtrade

© Fairtrade 2010

PREMIUM PROJECTSCommunity

Community development projects, community infrastru cture, community credit schemes, communitydisaster relief, support for community institutions such as children’s homes or social charities.

Education School infrastructure, school supplies, scholarships and bursaries, payment of school fees (often forworkers’ children), teacher training, adult education.

Environment Environmental development projects outside of core business activities.

Health Clinics, check-ups, vaccines, health insurance, medical supplies, health training, sanitation.

Gender equity Programmes and projects focusing on women’s needs, for example: women’s income generationprojects; training and development; women’s health.

Investment in businessdevelopment (producerorganization level)

Investment in the development and strengthening of farmers’ organizations, for example throughbusiness training for organization employees and management; development of internal controlsystems and quality management; development of organizational infrastructure (for example:warehouse and storage facilities, quality checking facilities, export and packing facilities) andequipment; organizational costs and administration.

Investment in productionand processing (farmer

Inputs, equipment, and training directed at farm level to support increased yield, quality, ordiversification. Training for members in business skills.

© Fairtrade 2010

Working with scythes in CHETNA

SN1

Slide 18

SN1 Shoba Nayar, 14/06/2013

© Fairtrade 2010

LEARNINGS FROM EXPERIENCES

• Successful coops run by women (KopepiKetiara Coffee Cooperative, TighanimineCooperative), and others with strong representation of women in senior management

• Understand better involvement of women in production / access to benefits

• Gendered impacts of Fairtrade

© Fairtrade 2010

CHALLENGES • Long term change

Cultural norms, Leadership, Resources

• Engage better with men

• An added burden on women?

• Land tenure

© Fairtrade 2010

OPPORTUNITIES

Positive external environment-Gender is increasingly important in the international agenda - Concerns about sustainability- Women moving forward the ethical consumption agenda

Internally- Existence of best practices-Commitment at the leadership level -Increasing awareness and raising expectations

© Fairtrade 2010

SUCCESS STORY OF WOMEN’S COOP IN MOROCCO

The women of Tighanimine Cooperative

© Fairtrade 2010

Agadir in Morocco, have plenty of Argan trees

Cooperative started in 2007 led by Fatmi, certified in 2011 selling Argan oil, used in cosmetics

Initially a lot of opposition---economic benefit

Selling Fairtrade licensed oil ‘Tounaroz’

SUCCESS STORY IN MOROCCO

© Fairtrade 2010

Cooperative awarded by the Moroccan Network for Social and Solidarity Economy and the Pan-African Institute for Development for good governance and economic development.

Fatmi has been elected to the chair of Fairtrade North African Board

SUCCESS STORY IN MOROCCO

© Fairtrade 2010

Thank you!