employer recognition and best workplaces for commuters (bwc) · ncdot-ptd statewide tdm webinar...

Employer Recognition and Best

Workplaces for Commuters (BWC)

Statewide TDM Webinar Training Series

February 27, 2019

Employer Recognition and Best

Workplaces for Commuters (BWC)

Agenda

1. Welcome & Introductions

2. Employer Recognition and TDM

3. Best Workplace for Commuters (BWC) Program

Overview & Review of Survey Results

4. Round-the-State Discussion

5. Next steps

2

NCDOT-PTD Statewide TDM Webinar

Training Series Schedule� Ridematching and ShareTheRideNC

Wednesday, November 28, 2018 from 12pm – 1:30pm EST.

• Employer Recognition and Best Workplaces for Commuters (BWC)

Wednesday, February 27, 2019 from 12pm – 1:30pm EST.

• Innovative Funding Partnerships, The City of Durham and Bloomberg

Philanthropies’ U.S. Mayors’ Challenge

Wednesday, May 29, 2019 from 12pm – 1:30pm EST.

• Regional TDM Partnerships and Highway Construction Mitigation

Wednesday, August 28, 2019 from 12pm – 1:30pm EST.

• Enhancing Performance in North Carolina – Local Case-Study TBD

Wednesday, November 27, 2019 from 12pm – 1:30pm EST.

3

Strategies

There are six TDM Strategies all applicants should employ

to accomplish the TDM Program Goals.

4) Promote the Best Workplaces for Commuter Program;

- Work plans must have an emphasis on BWC

- Must have measurable goals and objectives for achieving

designation of employers as BWC.

- Identify target employers who already offer some commuter benefits and/or

have a large employee base which would make them prime candidates for

BWC designation.

- Be knowledgeable of the BWC Program components and

requirements, and assist employers in getting designated as a

BWC if needed.

4

Employer Recognition and Best

Workplaces for Commuters (BWC)

Mary Sell | Planner II |Best Workplaces Coordinator

Program History

• National recognition program• First led by EPA, now CUTR• Regional staff support national programming

What is the BWC?

� A public-private partnership that recognizes employers for their efforts to:

� Mitigate traffic congestion

� Decrease emissions and air pollutants

� Increase quality of life for residents

Employer Benefits

� The National Center for Transit Research (NCTR) and the Triangle J Council of Governments (TJCOG) provide recognition for participating employers

� NCTR and TJCOG provide these employers with:

� technical assistance on implementing commuter benefits

� online and in-person forums for networking

� access to information about emerging trends and opportunities in commuter benefits both nationally and in the Triangle

Program History | Why Participate?

• Attract and retain employees. • Solve parking challenges and cost• Enjoy tax and cost savings • Reduce environmental impacts• Exhibit leadership and corporate citizenship.

Program History | Triangle

Survey Says | Internal

Sales

Yes No

Does your agency currently support and recruit new businesses for Best Workplaces for

Commuters

YES(78%)

NO(22%)

Survey Says | Internal

0 2 4 6 8

National Recognition

Employee Retention

Employee Attraction

Ability to Network and Benchmark

Technical Tools and Resources

Ability to Network and Benchmark

Series 1

What do you see as current benefits to participating?

National Recognition

Employee Retention

Employee Attraction

Ability to Network & Benchmark

Technical Tools & Resources

Survey Says | Internal

What different benefits would you like to see?

• Additional recognition opportunities • More educational opportunities (like

Commuter Choice certificate program)• A vanpool quick-start program through

national provider• Meaningful recognition• Increased activity and technical substance to

support commuters• Commuter challenge

Survey Says | Internal

Sales

Yes No

Does National Recognition have value to your company?

YES(78%)

NO(22%)

Survey Says | Internal

0 1 2 3 4 5 6 7

Chamber or Business Organizations

Human Resource Organizations

Environmental or Advocacy Organizations

EPA or Similar

Series 2

Series 2

EPA or Similar

Environment or Advocacy Org

Human Resource Org

Chambers or Business Org

What types of organizations would your

company value recognition from?

Survey Says | Internal

NO(22%)

Sales

1st Qtr 2nd Qtr

YES(67%)

NO(33%)

Should the program charge a fee?

Survey Says | Internal

Additional Comments

• A fee belittles recognition• Many orgs don’t know who CUTR is• Fee should be deferred in first year or two

Survey Says | External

YES(78%)

Survey Says | External

0 1 2 3 4 5

National Recognition

Employee Retention

Employee Attraction

Ability to Network and Benchmark

Technical Tools and Resources

Ability to Network and Benchmark

Series 1

What do you see as current benefits to participating?

National Recognition

Employee Retention

Employee Attraction

Ability to Network & Benchmark

Technical Tools & Resources

Survey Says | External

What different benefits would you like to see?

• Professional Development

Survey Says | External

Sales

Yes No

Does National Recognition have value to your company?

YES(83%)

NO(17%)

Survey Says | External

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Chamber or Business Organizations

Human Resource Organizations

Environmental or Advocacy Organizations

Series 2

Environment or Advocacy Org

Human Resource Org

Chambers or Business Org

What types of organizations would your

company value recognition from?

Survey Says | External

Total

Yes No

Should the program keep the $190 fee?

YES(66%)

NO(33%)

Barriers to Participation

Largest Barrier – Annual Fee

Where We Need to Go

• Augment with state-wide program• Opportunity to build community around

transportation alternatives • Inclusion of national components –

customization for local/state priorities

Tiered Recognition

Tiered Recognition

Tiered Recognition

Tiered Recognition

Branding

Tracking and Metrics

• Number of organizations participating• Movement of organizations up within tiers

(bronze > silver > gold)• Tracking of mode shift in participating

organizations through bi-annual survey and annual site visits

• Newsletters distributed, Events convened, Resources accessed (website hits, etc.)

Recognition

• Opportunity for regional events (ie Golden Modes) w/ invitation to NCDOT to attend, provide program recognition

• Triangle has traditionally done “Governor’s Proclamation” Provides good opportunity to combine efforts

Integration with Current Program

• For any organization that desires the BWC national recognition component – program can continue to facilitate this application process

Best Workplaces for Commuters

The Triangle’s Best Workplace for Commuters program is a constituent of the Triangle J Council of Governments.

For more information, contact

Mary Sell at 919.558.9400 msell@tjcog.org

Round-the-State Discussion

36

Employer Recognition and Best

Workplaces for Commuters (BWC)

Round-the-State Discussion

Asheville

37

Employer Recognition and Best

Workplaces for Commuters (BWC)

1) What employer outreach strategies

are working the best in your region?

What aren’t working so well?

2) How do you measure success of

employee outreach?

3) What are the biggest opportunities

you see from a Statewide BWC

Program? Biggest challenges?

4) How would you see coordination

occurring between statewide

administration of BWC and your local

program/employer relationships?

Round-the-State Discussion

Charlotte

38

Employer Recognition and Best

Workplaces for Commuters (BWC)

1) What employer outreach strategies

are working the best in your region?

What aren’t working so well?

2) How do you measure success of

employee outreach?

3) What are the biggest opportunities

you see from a Statewide BWC

Program? Biggest challenges?

4) How would you see coordination

occurring between statewide

administration of BWC and your local

program/employer relationships?

Round-the-State Discussion

Triad

39

Employer Recognition and Best

Workplaces for Commuters (BWC)

1) What employer outreach strategies

are working the best in your region?

What aren’t working so well?

2) How do you measure success of

employee outreach?

3) What are the biggest opportunities

you see from a Statewide BWC

Program? Biggest challenges?

4) How would you see coordination

occurring between statewide

administration of BWC and your local

program/employer relationships?

Round-the-State Discussion

Wilmington

40

Employer Recognition and Best

Workplaces for Commuters (BWC)

1) What employer outreach strategies

are working the best in your region?

What aren’t working so well?

2) How do you measure success of

employee outreach?

3) What are the biggest opportunities

you see from a Statewide BWC

Program? Biggest challenges?

4) How would you see coordination

occurring between statewide

administration of BWC and your local

program/employer relationships?

Round-the-State Discussion

Triangle

41

Employer Recognition and Best

Workplaces for Commuters (BWC)

1) What employer outreach strategies

are working the best in your region?

What aren’t working so well?

2) How do you measure success of

employee outreach?

3) What are the biggest opportunities

you see from a Statewide BWC

Program? Biggest challenges?

4) How would you see coordination

occurring between statewide

administration of BWC and your local

program/employer relationships?

Thank you!

� Next Steps

� Announcements

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