ems - summer i ’11 - t101 lecture4: convergence culture - fans

Welcome to Summer T101 Day 4!

• Congratulations! We made it through week 1 •Reading Comprehension- Points given according to what you write

•For Monday, read only the PEW Summary and Van Dijke.

•Today: -Convergence Culture Continued- Media Life – an Industry based on emotional capital

-T101 Week in Review

Day 4

•Drawing on what you heard in Henry Jenkins’ talk, how do you think participatory culture in today’s media environment impacts the creativity of everyday people? Are the kinds of creativity he talks about useful for things other than just recreation and entertainment today?

In groups of 3 answer the following reading comprehension questions:

•According to Jenkins, does convergence mean that all old technologies will be replaced by new ones? If so, why? If not, why not?

Media don’t die

Participation in labor force and political citizenship

Convergence Culture: An Industry Based on Emotional Capital

A fan, sometimes also called an aficionado or supporter, is a person with a liking and enthusiasm for something, such as a band or a sports team

How do fans participate in a Media Life?

Fans “follow” their favorite artists – parasocial relationships

Fans create media- UGC

Fans make films- UGC

Fans participate in contests

Fans create communities and alliances: fan groups

Fans groups give people with common passions a placeto gather and make a difference in the world

Fan groups, like the Harry Potter Alliance, are philanthropic

Fans organize and influence network programming decisions

Fans compete and win/loose money

The media industry appeals to our emotions, draws us in and allows us to work for them while making us more loyal consumers/participants.

The week in review

The Media Life Perspective

• We live IN media not with it.• There is no life outside of media.• There is no way to make sense of yourself

outside of media.

• In the media life perspective, since we don’t have to worry about the distinction between biology and technology, we’re free to focus on determining what a good, responsible, beautiful media life looks like. – Mark Deuze

Why do we take the Media Life Perspective?

Some media life basics

society centric vs. media-centric explanations of media life

“Media are infrastructures with three components: the artifacts or devices used to communicate or convey information, the activities and practices in which people engage to communicate or share information, and the social arrangements or organizational forms that develop around those devices and practices.”

Crossmedia storytelling: telling the SAME STORY LINE across multiple media platforms

Transmedia storytelling: Each media platform contributes PART of the whole story line

Have a good weekend!