enabling marketing and event aspirations with mobile

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Speaker:

Customer Spotlight, MCI:Enabling Marketing & Event Aspirations with

Mobile

Dev SharmaVP, Strategic Account Management, MCI Group

@DevSmile01

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At MCI, we believe that when people come together, magic happens.

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31Countries

60Offices

1,800Employees

4,500Projects

€280MTurnover

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3 common event aspirations we see…

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Listen and createmeaningful engagement.

1.

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2. Extend the event lifecycle.

Pre-Event Live Event Post-Event

Prep & Promotion

Event Execution Event Follow-Up

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Strengthen key stakeholder communities.3.

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There are incredible opportunities ahead…

…but we face some challenges too.

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75% of businesses will be a digital business, or will be preparing to become one by 2020.

— Gartner Research

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63% of meeting professionals currently have a mobile strategy for their events.

— MPI & DoubleDutch, 2014

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So, what does this mean to us?

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First, let’s take a step back.

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Remember this?

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“By 2016, 88% of planners expect their attendees to consider mobile event apps as critical to their event experience.”

— Event Marketing InstituteMarch 2015

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“We’ve seen mobile apps take events to a new level. Especially when the use of technology is aligned with the soul of the host company or association.”

— Ian HemmingwayDigital Specialist @ MCI

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Allow me to share two stories with you…

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Eliminated need for 75-page

program book, as well as other paper materials

Saved 13 trees, which would have been needed for 648kg of paper

27,013 liters of water was not

needed and 1m3 CO2e was not

emitted

The proof…

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Now, imagine a global hair care brand…

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Distribution makes up ~60% of their business.

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…with zero exclusivity.

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Event objectives:1. Engage Attendees2. Increase Brand Loyalty3. Enable Distributor Business

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There is no reset button.

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DoubleDutch helped us.

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The numbers.

App Adoption

90%

Power Users

92%

179Active Users

50,461In-App Actions

281.91Actions/User

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Launch the app early.

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Know thy audience…

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Create relevant and meaningful content.Departure for Gala Evening

Creating Value for Our Customers Part 1

Opening

Intro Power of People

Winning in Top Cities Part 2

Agenda Breakdown

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How will we use the data to improve?

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Schedule pre-event polls.

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Customize game mechanics.

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Personalize the experience.

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…with a dedicated, digital project manager.

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"Thanks to each and every one who organized, helped in the makeup and

hairstyling, each and every participant in claiming the future Gala dinner that made

this event a spectacular one!

The gratitude is extended to the idea initiator of this great App that made us all connected, engaged and able to capture

great memorable moments…

Finally, the content and direction of this conference is a truly enabler to claiming

the future as it present a holistic approach  to winning and leading the salon business.

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Some food for thought…

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Multi-event AnalyticsImagine all your events powered by the same technology.

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Control Your DestinyActually use data to transform the strategy in both real-time and as continous learning and optimisation.

Stop leaving it to a hunch!

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The Power of NetworksJust when you think you’re weird… you find out you’re not alone.

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Speaker:

Thank You

Dev SharmaVP, Strategic Account Management, MCI Group

@DevSmile01dev.sharma@mci-group.com