engage your members with social media

David from MediaSauce talks about social media.11.10.09

social media– what is it?– why does it matter?– get started

a little bit about me…a little bit about me…

work.

sauce.

it all matters!

social media is about people, not technology.

what’s old (natural) is new again.

listen.tell stories.be honest.have conversations.

word of mouth 1,000,000

what is social media?

what does it mean to be social?

if you’re 41 and married with 2 kids?

if you’re 25 and single?

if you’re retired and widowed?

social means something different to everyone.

if you’re 41 and married with 2 kids?

if you’re 25 and single?

if you’re retired and widowed?

why do you join anything?

fraternity?

cause?

church?

a social network?

you join because it’s…

social (connections)

relevant (to your life)

interesting (to you)

hey there.

hello.

let’s knit!

social

media

social media

so why participate?

3 out of 4 americans use

social technology

forrester, the growth of social technology adoption, 2008

so what?

30%

35-44

19%

45-54

17%

55+25-34

57%

18-24

75%online adults with a

social network profile

age group

what’s the

BIG PICTURE for business?

social media is here to stay.

social media createssocial media creates

BIG opportunitiesBIG opportunitiesto be first moversto be first movers

whoever has the most connections

changes the game.

whoever has the most connections

changes the game.

whoever has the most connections

changes the game.

whoever has the most connections

changes the game.

big

lesson of the day...

big

lesson of the day...93% of americans believe a company should have a presence in social media

2008 cone business in social media study

and…

and…85% believe a company should not only be present, but should interact with its consumers via social media

2008 cone business in social media study

so what do you do?

it varies, based on the business

so what do you do?

being relevant and adding value are always key elements

get in the game

i knew a man who grabbed a cat by the tail…

– mark twain

“

i knew a man who grabbed a cat by the tail…

and learned 40%more about cats than

the man who didn’t

– mark twain

“

”

do something!

…to build connections

it's not about putting up a billboard on I-465

anymore…

it's about it's about connectingconnecting with people with people

not aboutnot aboutshoutingshouting a a messagemessage

the big five

your

personal

rolodex

122 million unique visitors last month

43 million registered users in 170 industries

your

business

rolodex

searchablemicro-television

10 hours of video uploaded each minute

3.6 billion images at flickr.com

searchablescrapbook

3 milliontweets each day

micro-blogging

see the

big potential in social media

= time

example in action

my.barackobama.com

obama empowered the masses to unite around “Yes We Can”

obama empowered the masses to unite around “Yes We Can”

set personal goals

obama empowered the masses to unite around “Yes We Can”

set personal goals

local fundraising campaigns

obama empowered the masses to unite around “Yes We Can”

set personal goals

local fundraising campaigns

simple tools for people that care

people need to

matter

0.3%of the population joinedmy.barackobama.com(approx. 1 million people)

0.6%of registered voters

1.2%of registered democratic voters

big

lesson of the day, take 2...

1–2%of your audience can create a successful and activated community

example in action

41%

of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study

keys to successful use of social media

5

understand your central value to the user and have a “join strategy”

1

make it social. don’t fake it and

let others participate.

2

make sure it is central to your strategy. it can’t be an afterthought.

3

create an ubiquitous presence on many new media platforms and cross-promote.

4

do something… but don’t feel like you have to do everything.

5

things you can do this week

5

register your brandin social platforms thatmatter to your audience.

1

monitor.set alerts for

your industry.

2

listen to your audience. find them where they are.survey what they like.

3

explore social bookmarking.

4

set time aside to explore… follow others, find industryexperts, share knowledge.

5

questions…

contact me:– david.cain@mediasauce.com

link up with me:– linkedin.com/in/davidbcain

work with me:– mediasauce.com/people/dcain