engaging customers in social media yasin sönmez, sevgi yilmaz, mustafa enc, ha linh nguyen thi /...

Engaging Customers in Social Media

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015

Agenda

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

• Why Social Media?• Current Situation on Social Media• Benefits• How to Engage Customers with

Social, Media – Key Success Factors• Example: Facebook• Example: Youtube• Conclusion• Sources

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Why People Use Social Media?

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

• Social Interaction• Information seeking• Passing time• Relaxation• Expression of Opinions• Things to Talk About• Sharing Information

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Benefits

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Benefits

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

• Offer Services and knowledge• Valuable Customer Feedback• Geo-Targeting• Key information of competitors• Faster sharing of informations

Ways to Engage Customers

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

- Use Social Media Buttons - Write Unique Content - Headlines Matter - Know Your Platform - Be Visual - Tips & Advice - Run Some Contests - Respond to comments - Ask Questions

02.04.15Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

What is Facebook?

Social networking website connecting people across the street, country and world

Focuses on building and relating social relations among people who share common interests, activities and experiences

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Who uses Facebook?

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

At the moment

Worldwide, there are over 1.39 billion monthly active Facebook users (MAUs) which is a 13 percent increase year over year

5 new profiles are created every second.

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

FACEBOOK Fan Pages

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

30 million businesses now have a Facebook Fan Page. ( 19 million on mobile )

399 million Facebook users only use Facebook on mobile each month

Businesses are paying 122% more per ad unit on Facebook

829 million people use Facebook on a daily basis

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Ways to Engage Your Fans on Facebook

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Attract Readers’ Attention to a Point in Your Article

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Visuals Rock!

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Express With Emoticons

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Join the Conversation On the Go

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Note When Your Fans Are Online

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Youtube

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Youtube

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

1.) Create your own videos for promotion Content must be compelling & engaging

Steps:Mapping out your video marketing strategy.Making videos worth watching.Creating content worth sharing.Customizing your YouTube channel.Exploring YouTube advertising.Optimizing video for YouTube.Engaging the YouTube community.Trusting, but verifying, YouTube Analytics.Studying YouTube success stories. 

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Youtube

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Engaging with other channels

Track down videos about your product review

Contact Vloggers for reviews

Problem: Criticism

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Success Story

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Michelle Phan

Active since 2006

7 mio. subscribers

355 uploaded videos

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Key Success Factors

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

viewers connect with you more if you are authentic and honest

engage with the viewers

listen to them

not one way communication, but Two-way

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

Sourceshttps://zephoria.com/social-media/top-15-valuable-facebook-statistics/

http://www.imanetwork.org/2012conference/ppt/Exact_Target_Joel_Book_Marketing_to_the_Power_of.pdf

http://www.socialmediaexaminer.com/26-facebook-fan-engagement-tips/

http://www.adweek.com/socialtimes/engage-customers-on-youtube/29453

http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/

http://blog.hootsuite.com/social-media-for-business/

02.04.15

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi