engaging, persuasive communication | ed field | digino

Engaging, persuasive communication to increase international sales.

Ed Field

Engaging, persuasive communication moves people.

Is marketing communications fundamental to your company achieving its potential?

Marketing is one of 4 essential elements in all businesses.

Approach to marketing is a science.

Tactics before strategy is the noise before defeat.

Chieftain Fabrics

Transforming their presentation.

Virtual Access

iSimplyConnect

7% conversion!!

Motivation

Safety Storage

Approach to marketing is a science.

The way.

1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy 6. Marketing plan 7. Raw materials 8. Create marcomms 9. Tactics

Research 3C’s Facts & insights

Purpose Why does the business exist?

Position What space do you want to own in the prospects mind?

Pitch Craft a short pitch. All comms will flow from this.

The way.

1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy 6. Marketing plan 7. Raw materials 8. Create marcomms 9. Tactics

Was that the path you took?

Time

Expertise

Objectivity

Pressure for quick fix

MD doesn’t see value

Go for it.

Be brave.

Stand out.

Engaging, persuasive communication increases sales.

087-699-7068

Ed Field

1890-927-800

edfield@diginomarketing.com

www.diginomarketing.com