engaging the academic community: library as storytelling platform

Engaging the Academic Community: Library as Storytelling Platform

Mike Nutt, Digital Media Librarian

Jason Casden, Lead Librarian, Digital Services Development

Photo credit: © Jeff Goldberg - ESTO

2012: WHAT’S OUR SOCIAL MEDIA STRATEGY?

#DHHILL on Instagram

CommunityVoices

1175+ photographers

2900+ images

Battle

Social

Popularity Algorithm

RESPONSIVE DESIGN

Blending Online/Offline Community

ARCHIVING REACTIONS

USAGE OVER 10 MONTHS

2900+ images7560+ "likes"

70,000+ "battles"34,000+ visits

221,000+ pageviews1000+ donor agreements

2 objections

For other Instagram users to see my picture: 83%

To contribute a picture to the NC State archives: 75%

I wanted to win the iPad Mini: 58%

To see my picture on a public display in the Hunt Library or D. H. Hill Library: 50%

Other: 25%

WHY DID PEOPLE PARTICIPATE?

https://github.com/NCSU-Libraries/lentil

OPEN SOURCE Code: lentil

go.ncsu.edu/myhuntMike Nutt | mrnutt@ncsu.edu | @splendidmike

Jason Casden | jmcasden@ncsu.edu | @cazzerson