engaging through stories (rainmaking summit 2017)
Post on 15-Feb-2017
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Engaging through stories
Rainmaking Summit 1st February 2017
●Why are we hearing this
●People became characters
●Included jeopardy or conflict
●Patterns - yet focus
●Transporation
VUCA
Volatile Uncertainty ComplexAmbiguous
Storytelling in different Organisational Cultures
●Blueprint●Prototype●Involve●Go have fun
"You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch."
Bonus slide
Jeff Bezos
Thank you!AMA @kev_mcdougall
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