engaging your grassroots activists the leadership institutegrassroots engagement

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The Leadership Institute Grassroots Engagement

Ladder of Engagement

“the idea that people are likely to become

supporters of your organization by taking

easy actions, but can be consciously led to take

harder and harder actions.”

Netroot Foundation

The Leadership Institute Grassroots Engagement

Social Media Engagement

• Decide which social media platforms you will use?

• Complete branding information on ALL platforms

• Info should be consistent against all platforms

• Connect the platforms

The Leadership Institute Grassroots Engagement

Facebook Tips

• Posts between 100 and 250 characters get about 60% more likes, comments and shares.

• Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively.

• The best way to get people to like or share a post is to ask them to like or share it.

The Leadership Institute Digital Activism

Building a List

List building methods Offline Methods (canvassing, events) Website Signups Social Media Signups Landing Pages Online petitions Online advertising List rentals and exchanges

The Leadership Institute Grassroots Engagement

Managing a List

You MUST have an email system to be able to manage list effectively

Build Lists Send email broadcasts Nurture sequences Results of email campaigns Analytics, split testing and optimization

The Leadership Institute Grassroots Engagement

Mobilizing a list

Use specific calls to action. Invite people to campaign events Identify campaign volunteers Solicit campaign donations Turn out your supporters to a rally Encourage people to signup on website

The Leadership Institute Grassroots Engagement

Grassroots Fundraising Plan

• What is your organization purpose? Why are you trying to raise funds?

• Set Realistic Fundraising Goals.

• Design a Plan for Engagement

• Online vs. Offline Tactics

• Utilize Technology

• Motivate, Lead and Reward

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