enterprise 2.0 summit - internal value propositoins for uptake

@Oliver marks: olivermarks.com

Enterprise Advocates: http://blog.enterpriseadvocates.com/

ZDNet Collaboration: blogs.zdnet.com/collaboration

www.enterprise2strategy.com

Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies

Level Playing Fields

100 Years of History

Coming Of Age Fashions

Life In The Trenches

Fit Is Usually An Issue

An  Enterprise  2.0  Strategic  Journey:  from  Incep:on  to  Launch

Designing  the  Execu:ve  Pitch

Realis'c  Business  Value  Proposi'ons What’s  In  It  For  Me?   Poli'cs  &  Culture Requirements  Gathering Contextual  Framing Governance,  Risk  Mgmt,  Compliance Legal Scoping  Out  Vendor  Op'ons Making  the  Transi'on:  Switch  Costs Expect  The  Unexpected

Execu:on  Planning

Requirements  GatheringScoping  Out  Vendor  Op'onsPragma'c  PlanningUnderstanding  Scale

GeCng  Execu:ves  on  Board

Requirements  Gathering Elements  of  a  winning  proposal  to  

management The  Pitch

Launch

Requirements  GatheringLaunch  StrategyGoing  LiveDriving  Adop'on

Develop  and  Deploy

The  Big  Idea

Don’t Shoot

Switch Costs

Always focus on

Discussion

@Oliver marks: www.olivermarks.comEnterprise Advocates: http://blog.enterpriseadvocates.com/ZDNet Collaboration: blogs.zdnet.com/collaborationwww.enterprise2strategy.com