enterprise social media network experiences

Mic Adam

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

Social & Communication in the Enterprise

Social & Communication in the Enterprise

Our personal life online

Our professional life online

Do you know this feeling?

Social Media in the business worldInternal vs external

Difference between ESN & Public SoME

The power of Internal Social Media

• Recruit, retain & engage employees

• Foster collaboration & enhance productivity

• Enhance product & process innovation

• Break down silo’s

• Increase speed to market

• Improve executive visibility

• Manage and plan for crises

• Build & support internal brand ambassadors

• Improve overall internal communications

Top Goals for Enterprise Social

Social Enterprise Drives Business Value

7 roads to failure of Enterprise Social

• We want “Facebook/LinkedIn” for the Enterprise

• Requirements are not tied to business goals

• We only want to make to the CMS social

• No integration in processes, workflow, etc.

• No business case with the ESN

• No connection to the

external world

• Too many channels

More Points of failure• Initial users:

• Tech & social media savvy

• Meet around the water cooler

• Initial success but quick decline because of yet “another place” to check and keep up to date

• No value of the information

• One business unit driven (e.g. IT, HR, etc.)

• Dilutes internal communication channels

• No training & awareness building

• Lack of champions and ambassadors

• Internal vs external social media usage

• Creation of an adoption plan

• Internal promotion

• Clear direction & communication of why use what and when

• Management participation

• Managing expectations for collaboration & success (not overnight) – measure & communicate

• Implementing necessary cultural changes

Do’s & Don’ts

Do’s

Expect the unexpected in terms of success

Do not predict the way to success... It might be different

Senior management must participate

Be patient

Inappropriate behaviour must ruled out -> policy or guidelines

Don’t’s

Do not sell ESN

Do not look for ROI

Expect ESN will solve

all problems

Do you know/have a Social Media Policy?

http://socialmediagovernance.com/MSFT_Social_Media_Policy.pdf

What gets posted on ESN @ clients

Share stuff (both professionally & personally)

Find solutions & People

Post achievements

CEO posts

Internal events

Metrics that will determine effectiveness of the social channel

Connect with me!

@MICADAM

/MICADAM

/MICVADAM

MICVADAM

/MICVADAM

+32 47850 41 35

MIC@VANGUARD-LEADERSHIP.BE

/MICADAM