enterprise thinking nyu 2006 spring hs april 1 st, 2007
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Enterprise ThinkingEnterprise Thinking
NYU 2006 SpringNYU 2006 Spring
HSHSApril 1April 1st, st, 20072007
IntroductionIntroduction
2/2006 Decided to move to New York as a Product Specialist in the Collaboration team
After 10 years in Reuters Israel, I decided that I need a change
result
Start my PhD in Political Communication
Start a new career in Politics
What has happened to me since What has happened to me since I’m here?I’m here?
I do havefriends
Re united with my love
Improved my English
skills
Improved my knowledge of Marketing
made new friends
Have new hobbies
Fell in love with
NYC
Gained International Experience within the Business world
S1S1 Original Statement of Original Statement of Challenge (SOC)Challenge (SOC)
““I’m not challenged in my job and I I’m not challenged in my job and I would like to make a career change would like to make a career change (and follow my dream) from the (and follow my dream) from the business world to the political business world to the political environment” environment”
Test the Statement of Test the Statement of ChallengeChallenge
CRITERIACRITERIAColumn 1Column 1Column 2Column 2
1. Is the SOC in the present or past tense?1. Is the SOC in the present or past tense?PresentPresentPresentPresent
2. Is the SOC a problem or a solution?2. Is the SOC a problem or a solution?ProblemProblemProblemProblem
3. Is the SOC a fact or assumption?3. Is the SOC a fact or assumption?FactFactFactFact
4. Is the SOC one issue?4. Is the SOC one issue?One IssueOne IssueMore than More than 1 Issue1 Issue
5. Is the SOC in line with the guiding 5. Is the SOC in line with the guiding principal?principal?
YesYesNoNo
6. Is the SOC a problem that could be caused 6. Is the SOC a problem that could be caused by another problem?by another problem?
ProblemProblemAnother Another ProblemProblem
S2S2 Redefining Redefining
►““I would like to make a career move and I would like to make a career move and start a career in Politics – working as a start a career in Politics – working as a planner for an advertising agencies planner for an advertising agencies specialized in politics ”specialized in politics ”
► ““I should start looking for opportunities I should start looking for opportunities within Politics”within Politics”
► ““I should not stay within a position that does I should not stay within a position that does not make me feel fulfilled”not make me feel fulfilled”
► What should it take to make a career moveWhat should it take to make a career move??
S3S3 WWIT - What Would it WWIT - What Would it taketake??
Optional Scan
Face my fearFace my fear……
What ifWhat if??
►Staying in New Staying in New YorkYork
What ifWhat if??
►Going back to Going back to IsraelIsrael
What ifWhat if??
►Setting up strategy for both locationsSetting up strategy for both locations
►My SOC:My SOC:
“I would like to make a career move “I would like to make a career move and start a career in Politics – working and start a career in Politics – working as a planner for an advertising as a planner for an advertising agencies specialized in politics ”agencies specialized in politics ”
Reframe Statement of ChallengeReframe Statement of Challenge
CRITERIACRITERIAColumn Column 11
1. Does it create a vision?1. Does it create a vision?YesYes
2. “Why” It doesn’t matter2. “Why” It doesn’t matterYesYes
3. “What” is forward thinking?3. “What” is forward thinking?YesYes
My Ultimate endMy Ultimate end
► ““In 5 years I would like In 5 years I would like to be an executive to be an executive Planner in Israel, Planner in Israel, working for advertising working for advertising agencies that agencies that specialized in Politics” specialized in Politics”
Staying in NYC – what do I need to doStaying in NYC – what do I need to do??
► Find out the Visa process?Find out the Visa process?► Find out what would be the level of payment Find out what would be the level of payment
with Zero experience, can I afford it?with Zero experience, can I afford it?► Learn about American Politics – How much Learn about American Politics – How much
time do I need to dedicate?time do I need to dedicate?► What network connections do I need to make?What network connections do I need to make?► How do I network?How do I network?► Do I need to update my resume? Does it fit to Do I need to update my resume? Does it fit to
the US Market?the US Market?► How do I prepare myself for an interview? How do I prepare myself for an interview?
Possible solutionsPossible solutions►Sign up for PhD – expend my Sign up for PhD – expend my
knowledgeknowledge►Ask friends about recruiters that Ask friends about recruiters that
specialize in that marketspecialize in that market►Outsource my resume to a professionalOutsource my resume to a professional►Take a course in Interview skillsTake a course in Interview skills►Create a time and a cost management Create a time and a cost management
system – where is my deadline? How system – where is my deadline? How much will it cost?much will it cost?
►Find out what would be the Visa Find out what would be the Visa Process on the webProcess on the web
Set CriteriaSet Criteria
►Time - Within 5 years I would like to be Time - Within 5 years I would like to be a player in the Political Communication a player in the Political Communication environmentenvironment
►Money – I have a limited budget for Money – I have a limited budget for studiesstudies
►Effect - How it will effect my life (%)Effect - How it will effect my life (%)
Does it match my visionDoes it match my vision??
► ““In 5 years I In 5 years I would like to be would like to be an active player an active player in the ‘Political in the ‘Political Communication’ Communication’ environment in environment in IsraelIsrael””
Does it match my visionDoes it match my vision??
100,000$
5Y
0
Asking friend
s
Visa
Outsourcing CV
Interview skills
PhDStarting a
family
S4 List solutions from scanning process that can turned to AHAS
►PhD too long and too expensive PhD too long and too expensive
►Taking classes + self learningTaking classes + self learning►Outsourcing my C.V. – Costs money Outsourcing my C.V. – Costs money
and timeand time►
Searching online for examplesSearching online for examples
S5S5 Test Solution (Small Scale) Test Solution (Small Scale)
► Asking FriendsAsking Friends► Searching the web for visa proceduresSearching the web for visa procedures► Searching the web for C.V. formatSearching the web for C.V. format► Searching for information on the US marketSearching for information on the US market
S5 Test Solutions (Large Scale)
► Signing up for classes on US Political Signing up for classes on US Political marketmarket
► Volunteer for a Political organizationVolunteer for a Political organization
Time ManagementTime ManagementActivityActivityTaskTaskDescDescTimeTime
(Weeks)(Weeks)
Research: Asking Friends \ Research: Asking Friends \ surf the netsurf the net
AA44
Finding out the Visa ProcessFinding out the Visa ProcessBB44
Outsourcing my CVOutsourcing my CVCCAA1212
Sending out CVSending out CVDDCC1212
Learning about the US MarketLearning about the US MarketEE--1212
Interview Course Interview Course FFAA1212
Starting The Visa processStarting The Visa processGGBB1212
InterviewInterviewHHF,E,DF,E,D3636
Working in Ad agencyWorking in Ad agencyIIH,GH,G
Max Time: 42 weeksMax Time: 42 weeksMin Time: 64 WeeksMin Time: 64 Weeks
((Critical PatchCritical Patch))
My own Time management My own Time management solutionsolution
Fear of change
Asking FriendsNet
Prep to intw
Visa
CV
Volunteer
Interview
Achilles heel
CPMCPM
A: Research Research
Asking FriendsAsking Friends\ surf the net\ surf the net
4 weeks4 weeksC:C:
Outsourcing my CV Outsourcing my CV 12 weeks12 weeks
B:B:Finding out theFinding out the
Visa ProcessVisa Process4 weeks4 weeks
F: Interview CourseInterview Course
12 weeks12 weeks
E: Learning about the US MarketLearning about the US Market
12 weeks12 weeks
G:G: Starting The Starting The Visa processVisa process
12 weeks12 weeks
D:D:Sending out CVSending out CV
12 weeks12 weeks
H: Interview Interview 36 weeks36 weeks
Planner in advertising agencyworks for politics
ES: 0EF: 4
ES: 0EF: 4
ES: 28EF: 40
ES: 4EF: 16
ES: 16EF: 28
ES: 4EF: 16
ES: 16EF: 28
ES: 28EF: 64
Golden Rule - 2 projects at the Golden Rule - 2 projects at the timetime
A,B
4 Weeks
F,C
12 Weeks
16
D,E
12 Weeks
G,H
36 Weeks
4 2864
0
AlliancesAlliances
Friends - US Friends - US friends familiar friends familiar with recruiterswith recruitersAd HocAd HocShort TermShort TermMinimum Minimum
ResourcesResources
School, School, VolunteerVolunteer
Project Joint Project Joint VentureVentureShort TermShort TermMedium Medium
ResourcesResources
RecruitersRecruitersJoint Joint VentureVentureLong TermLong TermHigh ResourcesHigh Resources
FamilyFamilyMergerMergerLong TermLong TermHigh ResourcesHigh Resources
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