era 1x - xolo

FLAGSHIP LAUNCH – MEASURABLE IMPACT• We wanted to have measurable marketing impact on our flagship launch XOLO ERA 1X.

• Phone is a Flipkart exclusive.

• Sale was to start on 15th September and we had a target of selling 40,000 units in 3 months with a launch day sale of 600+

• We decided to use Facebook, our website xolo.in,Twitter and Google Search/GDN to drive registrations for the sale on 15th September.

RESULTS – 3000 UNITS SOLD ON LAUNCH DAY

• 40,000 units sold in 2 months instead of 3 months!

• Reach – 55,95,031 | daily average – 3,99,678

• Impressions – 99,95,916

• Engagements ( like, clicks, comment, share ) – 4,57,841

• Click to website – 4,05,786

• Total registrations for sale – 10,000 +

HOW WE DID IT – MICROSITE • We created a microsite where people were supposed to register for the sale. It was an

interactive page on xolo.in where people could explore the phone.

HOW WE DID IT – TEASERS • We launched the teasers on Facebook and Twitter and initiated conversations on

the “Smart Camera” feature of the phone. Teasers got a lot of traction and engaged 30,000+ people.

DRIVING TRAFFIC TO MICROSITEWe used click to website posts, lead ads and google search to drive relevant TG to our microsite. Target was to get 10,000 registrations.

WEBSITE TRAFFICWebsite traffic grew exponentially. 3X growth in page views and number of users.