erik linask group editorial director tmc @elinask elinask@tmcnet.com economics of sip

SIP is Key Enabler of “The Age of Acceleration”

Business is about Speed

Erik LinaskGroup Editorial DirectorTMC@elinaskelinask@tmcnet.com

Economics of SIP

• 19th SIP Trunking - UC Seminar Series• More than 3,000 attendees to date• Why? Knowledge and information

are power!

The unified communications market is expected to reach $61.9 billion in 2018 (from 22.8B in 2011), according Transparency Market Research

The Market at a Glance

Forecasts for the UCaaS market project growth from $13.1B billion in 2014 to $23.34B in 2019 – a Compound Annual Growth Rate (CAGR) of 12.2%.

22% of business will roll out mobile UC&C within the year

67% of businesses are planning or implementing UC

2015 Arkadin Study

70% of businesses understand the benefits and are committed to implementation

2015 Arkadin Study

IDG 2015 UCC Adoption Study:• 56% of Enterprises and 66% of SMBs will

implement of upgrade UC&C solutions within the next year

• UC&C budgets will increase across the board by an average of 9%

Age of Acceleration FormulasRealities• Time = Money • Time = Finite Resource• People + Products & Services + Processes =

Performance• Disruption/Innovation = Opportunity• Performance Optimization = Competitive

Advantage

Decelerators = Lost Time

Add value by improving business processes and workflows:

– Remove communications-based bottlenecks

– Automate communication activities– Enrich interactions

In order to: – Go faster– Use less– Be different

What UC applications do

© M Parker UniComm Consulting 2014

SIP and UC Save Time

Time = Money

SIP Accelerator of UC

SIP is an Enabler!

SIP is all about Session Management and Session Boarder Controllers (SBCs) are the critical vehicles for seamless interoperability which is what creates the real value of Session Management

SIP Enables Your Day-to-Day Communication (UC) With Ease

• Instant Messaging

• Mobility Integration

• Presence (contact status)

• Simplified Addressing

• Multimedia Collaboration

• Video

• Voice over IP (VoIP)

• Interoperability

SIP Delivers Operational Efficiencies & Effectiveness that Drive Success

• Real time multimedia communications and collaboration

• Ease-of-use and management

• Cloud and on-premises friendliness

• Substantial CapEx and OpEx savings

• Foundation for Business Process Optimization (BPO)

• Improved customer experiences (Int. & Ext.)

• Future-ready platform for “E”verything

• Demonstrable ROI and lower TCO

UC is a Business Opporutnity

• Only 7% of respondents are unconvinced about the business case for UC

• CEOs involved in decision in 50%• Sr. business line execs involved in decision in

33%• IT leaders are key to the implementation of UC

in 67% of businesses

Where are businesses focusing budgets?

Primary Driver for UC Investment

SIP - Enabling the “Age of Acceleration”Economies that Scale!

Now is the Time to Meet the Need for Speed!

THANK YOU!