eskimi research: what do users do on eskimi?

ESKIMI RESEARCH:WHAT DO USERS DO ON ESKIMI

ESKIMIIt’s a 2nd largest mobile destination in Nigeriaovertaking Google and Yahoo, according to Opera Report (most popular browser in Nigeria)

13+M members worldwide

7+M members in Nigeria

90% of Nigerians use mobile and not web to access social networks.

ESKIMI members spend more than 1 hour on site per day and generate 6MB of traffic per user per month!

0.8+M members in Ghana0.8+M members in Kenya

CUSTOMER SEGMENTSYouth and Active Young Professionals are the main ESKIMI audience.TOP 10% of Nigerian audience by disposable income use ESKIMI everyday.

25-3435%

18-2442%

0-1712%

35-448%

45+4%

Users by Age Users by City

Lagos

Abuja

Ibadan

Benin-City

Abeokuta

Port Harcourt

Ilorin

Warri

Akure

Other 49%

2%

2%

2%

3%

3%

4%

5%

6%

24%

MEDIA IN AFRICA

IS MOBILE!90% of ESKIMI users are mobile

and spend more than 1 hourper day using the product

MOBILE IS A PERFECT PLATFORM TO REACH YOUNG AND URBAN AUDIENCE WHO ARE

CONSTANTLY ON THE MOVE.

ESKIMI RESEARCHIN ORDER TO IMPROVE OUR PLATFORM, WE HAVE INVESTIGATED OUR USER’S BEHAVIOR ON ESKIMI.

We have designed a research and surveyed ESKIMI users in Nigeria.

They have answered questions about their daily activities on ESKIMI.

Our users use ESKIMI for more than 1 hour per day and engage in different activities.

Chat with old friends

25%

Look for new friends

75%

OLD VS. NEW FRIENDSRESEARCH FINDINGS PROVED THAT ESKIMI IS A PLATFORM TO FIND NEW FRIENDS ONLINE.

ESKIMI serves as a platform to find new friends, while 25% of our users still use the site to reach out to old friends.

Chat 45%

Forums 9%

Fanclubs 22%

Music 11%

Job search 13%

FAVORITE ACTIVITIESESKIMI IS AN ENTERTAINMENT PLATFORM WHERE USERS CAN ENGAGE IN VARIOUS ACTIVITIES

We have asked our users what activities do they like the most.

The frontrunners turned out to be CHAT and FANCLUBS features.

100%OF RESEARCH PARTICIPANTS HAVE JOINED AT LEAST 1 COMMERCIAL CLUBCOMMERCIAL FANCLUB IS A BRANDED SPACE AT ESKIMI WHERE USERS CAN EXPERIENCE DIRECT COMMUNICATION

WITH A BELOVED BRAND

MOTIVATION BEHIND JOININGSEEING THE 100% MOTIVATION TO JOIN COMMERCIAL FANCLUBS, WE HAVE INVESTIGATED THE REASONS BEHIND IT.

66% reported they receive useful information, 22% get good deals and only 12% don’t see a clear benefit in joining a commercial fanclub.

I get good deals

I receive useful information

I don't get any benefits

VARIOUS RESEARCH SHOW THAT USERS TRUST THE BRAND THEIR FRIEND HAS RECOMMENDED THEM.

No Yes

ESKIMI IS SOCIAL

76% | 24%of ESKIMI users recommend branded fanclubs to their friends and family.

of ESKIMI users do not reccommend any fanclubs to their friends.

CONLUSIONSESKIMI IS A HIGHLY-INTERACTIVE ENTERTAINMENT PLATFORM.

ESKIMI IS FOR COMMUNICATION75% of ESKIMI users go online to discuss their hobbies with new friends they find on the site.

ESKIMI IS FOR ENTERTAINMENTOur entertainment tools prove to be popular among ESKIMI users. The distribution of “Favorite” tools is even.

ESKIMI IS FOR ENGAGEMENTESKIMI fanclubs and other engagement tools creates real value for customers, as well as drives them to share their brand experiences with friends and family.

CONTACT USWe would love to come up with a unique advertising idea for your brand.Contact us for more detailed information.

Vaidotas ValantiejusKey Account Manager

vaidotas@eskimi.com+370 610 12923vaidotas.valantiejus

Vitalija GarifulinaSales Manager

vitalija@eskimi.com+370 674 05672kasule4ka