click to ussd campaign with eskimi in tanzania
TRANSCRIPT
![Page 1: Click to USSD campaign with Eskimi in Tanzania](https://reader034.vdocument.in/reader034/viewer/2022050702/589d631c1a28abd91d8b475b/html5/thumbnails/1.jpg)
CLICK TO USSD CAMPAIGN IN TANZANIA CASE STUDY LITHUANIA | NIGERIA | INDIA | BANGLADESH | CAMEROON | SRI LANKA
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ABOUT ESKIMI MEDIA COMPANY
1. Mobile social network platform to meet new people with 21M members
2. Mobile DSP with 5,5M+ reach in Tanzania, 280M+ worldwide
3. Ad Monetisation Solution for Publishers
4. Direct Carrier Billing solution in 12 markets
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MOBILE SOCIAL NETWORK
ESKIMI MOBILE DSP PLATFORM
- 21M members & more than a billion impressions
- 5.5M+ mobile user reach in Tanzania & more than 650M+ impressions
- 280M total reach worldwide
2 MEDIA PROPERTIES WITH GLOBAL REACH
- 0.5M users in Tanzania
![Page 4: Click to USSD campaign with Eskimi in Tanzania](https://reader034.vdocument.in/reader034/viewer/2022050702/589d631c1a28abd91d8b475b/html5/thumbnails/4.jpg)
- one of the biggest mobile operators in Tanzania
- has the service that can be activated through USSD code
ABOUT THE CLIENT
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![Page 5: Click to USSD campaign with Eskimi in Tanzania](https://reader034.vdocument.in/reader034/viewer/2022050702/589d631c1a28abd91d8b475b/html5/thumbnails/5.jpg)
To increase the number of service users by simplifying activation process
CLICK TO USSD CAMPAIGN GOAL
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1) Eskimi launched a targeted campaign on Eskimi DSP
2) Operator targeting - clients only
3) Device targeting - only those supporting USSD
4) All ad formats
CAMPAIGN SET-UP
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RELEVANT AD FORMATS
interstitialsmpuleaderboard
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RICH MEDIA FORMATS
rich media interstitial leaderboard expand larger expand
+sticky remaining ad
full screen expand dynamic content
refresh
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ACTIVATION FLOW
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1) User sees the banner on the mobile WEB
2) User clicks on the banner
3) USSD code appears on the screen
4) User clicks “Dial”
5) Activation complete
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ACTIVATION FLOW
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CAMPAIGN OUTCOME
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10’000 targeted clicks to USSD achieved over the course of 10 days campaign in Tanzania
1’100’000 impressions that increase brand awarness generated through display ads