ESKIMI DSP LAUNCHES LOCAL DATA MANAGEMENT PLATFORM LITHUANIA | NIGERIA | INDIA | BANGLADESH | CAMEROON | SRI LANKA

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ABOUT ESKIMI MEDIA COMPANY

• Mobile social network platform to meet new people with 21M members

• Mobile DSP with 37M+ reach in Nigeria, 280M+ worldwide

• Ad Monetisation Solution for Publishers

• Direct Carrier Billing solution in 12 markets

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MOBILE SOCIAL NETWORK

ESKIMI MOBILE DSP PLATFORM

- 21M members & more than a billion impressions

- 37M+ mobile user reach in Nigeria & more than 5B+ impressions

- 280M total reach worldwide

2 MEDIA PROPERTIES WITH GLOBAL REACH

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KEY DSP METRICS IN NIGERIA

active users from Nigeria monthly

37M+ 5B+monthly impressions

19k+sites & apps reached

14creative formats supported

40%price reduction due to

optimisation

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ESKIMI MOBILE DSP

• All key exchanges for Africa

• Display, native & video ads

• Performance tools

• Automatic & manual optimisation

• Customisation of functions

• White labelling

• First local DMP

location, gender, age, interests

WHAT IS A DMP?

+DMP is a data management platform to collect, sort, store data about unique subscribers browsing more than 19’000 mobile sites and apps.

This data includes (but is not limited to) browsing history, demographic information, specific research data (e.g. if the user consumes alcohol, travels abroad, has a car, lives in a private housing estate, etc.)

DMP allows to target real audiences in all sites and apps where normally it would not be possible.

• Target only relevant audiences, e.g. only female or specific mobile operator

DATA MANAGEMENT PLATFORM

• Target people based on their browsing patterns, e.g. 10% most active data users or football lovers based on their sites visited

• Collect first party data from your site and retarget users by segmentation you define

• Create specific segments from research, e.g. frequent travellers for travel or roaming offers, alcohol consumers for beer brand

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EXAMPLES OF DMP

• Bank advertiser targeting specific demographic and only banked customers

• Beer brand targeting only users aged 18+ and the ones who consume alcohol

• Diapers brand targeting only mothers or parents

• Female beauty brand targeting only females from Lagos

• Mobile operator targeting only top 10% active data browsers (based on browsing history)

LOCATION IN NIGERIA

• TOP 26 states are active enough in terms of reach to be able to target users and would represent at least 100’000 unique user reach

• Other states can be reached, but with lower reach and lower frequency due to less activity on the net

1 Lagos 29,5 %2 FCT Abuja 9,0 %3 Rivers 7,1 %4 Oyo 6,5 %5 Kaduna 6,0 %6 Kano 5,3 %7 Bauchi 5,3 %8 Delta 4,5 %9 Ogun 3,6 %

10 Ondo 2,6 %11 Imo 1,6 %12 Enugu 1,5 %13 Sokoto 1,1 %

14 Edo 1,0 %15 Kwara 1,0 %16 Osun 1,0 %17 Cross River 0,9 %18 Benue 0,8 %19 Plateau 0,6 %20 Niger 0,5 %21 Abia 0,4 %22 Katsina 0,4 %23 Adamawa 0,3 %24 Bayelsa 0,3 %25 Borno 0,3 %26 Akwa Ibom 0,3 %

IMPRESSIONS & REACH

State % Impressions Users

1 Lagos 29,5 % 265 677 089 3 009 915

2 FCT Abuja 9,0 % 81 054 027 918 279

3 Rivers 7,1 % 63 942 621 724 420

4 Oyo 6,5 % 58 539 020 663 202

5 Kaduna 6,0 % 54 036 018 612 186

6 Kano 5,3 % 47 731 816 540 764

7 Bauchi 5,3 % 47 731 816 540 764

8 Delta 4,5 % 40 527 014 459 140

9 Ogun 3,6 % 32 421 611 367 312

10 Ondo 2,6 % 23 415 608 265 281

11 Imo 1,6 % 14 409 605 163 250

12 Enugu 1,5 % 13 509 005 153 047

13 Sokoto 1,1 % 9 906 603 112 234

14 Edo 1,0 % 9 006 003 102 031

15 Kwara 1,0 % 9 006 003 102 031

16 Osun 1,0 % 9 006 003 102 031

17 Cross River 0,9 % 8 105 403 91 828

18 Benue 0,8 % 7 204 802 81 625

19 Plateau 0,6 % 5 403 602 61 219

20 Niger 0,5 % 4 503 002 51 016

21 Abia 0,4 % 3 602 401 40 812

22 Katsina 0,4 % 3 602 401 40 812

23 Adamawa 0,3 % 2 701 801 30 609

24 Bayelsa 0,3 % 2 701 801 30 609

25 Borno 0,3 % 2 701 801 30 609

26 Akwa Ibom 0,3 % 2 701 801 30 609

AGE AND GENDER

Gender Reach

Male 6,664,694

Female 3,136,327

ADDITIONAL SEGMENTS

• Additional segments can be created by long term request to enable certain businesses advertise (e.g. real estate, insurance, car services)

• Districts in Lagos, type of real estate property, car ownership, banking service use, women as mothers, number of kids, etc.