establishing qualitative criteria for ia and ux in one fell swoop -- how to conduct a card sort with...

enough for solid categories plus criteria for UX - visual,content, features, etc.

Elements of User Experience diagram © Jesse James Garrett

• goal is solid categories that make sense to users

• 15+ participants

Photo: http://www.flickr.com/photos/dennissylvesterhurd/

fewer participants fewer items/less depth careful Q&A

enough for solid categories, usability red flags

inform UX at high and low levels

Specifics

most helpful when:

5-12 participants < 30 cards ~ 4 questions

Results – limited quantitative data

Results – quotes

Results – stories of use

Results – specific issues

How

What do you want to learn?

Candidates for card terms

Write the questions that will use the cards. We typically ask:

Write questions that invite stories

Results – insights and implications

the current site is failing to provide contact information for making an appointment, which is the number one reason people visit the site

as soon as the “barrier” is broken, students are happy with the services

perception gap: students perceive the MIT Medical is slow, but it is fast and effective

content and ui: contact information must be readily apparent - especially how to make an appointment

Different audiences have different perceptions: Medical needs to work to overcome student perceptions, but faculty and staff are content

students perceive MIT Medical as slow to respond

the site is failing to explain plans adequately

some deadlines are really important

content: crucial content needs to speak to an audience not familiar with US plans and terminology

feature: maybe a way to compare plans would help

ui/visual: key dates need to be super obvious

content on the site needs to address users and influencers

Results – scenarios of use

Results – wireframe/schematics

Results – site map

Special cases

Any questions? - Thank you for letting us tell our story!

www.nimblepartners.com

debby@nimblepartners.comtania@nimblepartners.com

A special thank you to Leah Buley at Adaptive Path who inspired us to free ourselves from the tyranny of PowerPoint bullet slides.