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ETA Innovation Academy

WIRED: A Strategic Approach to Talent Development

National Apprenticeship Meeting

September 25, 2007

ETA Innovation Academy

Today’s Objectives

Understand the WIRED strategy, frameworkand workforce system transformational elements

Identify strategies Apprenticeship can use to serve as a key partner and catalyst in the WIRED framework

Decide on some action steps to take to further transformation of the workforce investment system

ETA Innovation Academy

America is witnessing one of the greatest economic transformations in history

•Revolutions in technology, digital information and communications

•Globalization is fueling growth, which is fueling demand for talent

•The key competitive differentiator among world economies will be talent

•Employers emphasize the need for knowledge workers with specialized skills – including the ability to innovate

•Growth is creating critical infrastructure needs – and those needs are driving dynamic growth in demand for skilled trades workers too.

ETA Innovation Academy

Over the course of history (70 years – congratulations!), Apprenticeship has a long tradition of collaborating with

industry to train America’s workers

ETA Innovation Academy

“China’s size does not merely enable low-cost manufacturing; it forces it. Increasingly, it is what Chinese

businesses and consumers choose for themselves that determines how the

American economy operates.”

—Ted Fishman/“The Chinese Century”/The New York Times Magazine /07.04.04

Welcome to the “flat” world!

ETA Innovation Academy

Globalization brings new challenges to American workers as we face intense competition from new

sources.

What employers need:90% of fastest growing jobs require education &

training past high school.75% of those jobs require a college degree;

only 30% have one.

Is reflected in site selection surveys:Availability of skilled labor (90.9%)Lower labor costs (89.9%)

ETA Innovation Academy

“There is no job that is America’s God-given right anymore. We have to compete for jobs.”

— Carly Fiorina,

former Hewlett Packard CEO

ETA Innovation Academy

To maintain our competitive advantage, America must continue to innovate.

ETA Innovation Academy

Three key pillars for a winning strategy combined at the regional economic level

Capital Investment &

EntrepreneurshipInfrastructure Talent

Development

ETA Innovation Academy

A talented, well-educated, highly-skilled workforce is one key factor of ensuring

our nation’s future competitiveness.

“American businesses, government, workers and universities face an

unprecedented acceleration of global change . . .”

—INNOVATE AMERICA: National Innovation Initiative Report, December, 2004

Council on Competitiveness

ETA Innovation Academy

The WIRED approach is a comprehensive strategy to develop regional talent development systems that

drive regional economic competitiveness, job growth and new opportunities for American workers.

Pre-School, K - 12

Higher Education

IndustryWorkforce

SystemOther

AdultEducation

Lif

elo

ng

Lea

rnin

g

ETA Innovation Academy

Lesson 1: Understand the WIRED Strategy

In this lesson you will learn:Key termsA common sense approach to address critical

industry skill gapsComponents of the WIRED Framework

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Building Blocks for a National Response

Talent Development

System(WIRED

as catalyst)

Community-BasedJob Training

High Growth Industries

Demand Driven

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Job Training vs. Talent Development

Job Training:Job training is

transactional Individually focusedJobs that exist NOW Immediate resultsWIS operates more

independently

Talent Development:Talent development is

strategicSector focusedDesigned to CREATE

jobsLonger-term,

sustainable resultsWIS operates with and

through partnersTransformative in

nature

ETA Innovation Academy

Regional Economies

Do represent a broad collection of assets Foster innovation Offer a global

competitive advantage

Do require regional talent development approaches

Are not defined by po-litical and geographic boundaries

Do not necessarily align with workforce areas, community college catchment areas

ETA Innovation Academy

A common sense approach for talent development

The WIRED Framework has been put forward as a response to re-energize communities hard hit by global economic conditions. Do you agree that these conditions demand a bold, new approach?

Does apprenticeship have a role?How would you address a critical industry/

workforce skill gap?

ETA Innovation Academy

Those ideas (and more) are part of the WIRED strategy!

ETA Innovation Academy

WIRED Regions and WIRED Strategic Framework

ETA Innovation Academy

The WIRED framework integrates workforce development, economic

development and education regionally

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Identify the Regional Economy

Identify the surrounding communities and counties that share a regional economy.

Continually assess and reassess the boundaries to include assets, organizations and resources necessary for growth!

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Core Leadership Group

other regional

champions

planning entities

investors & entrepreneurs

business & industry

leaders

foundations

economic & workforce development

organizations

state & local government

leaders

faith-based & community

organizations

philanthropic organizations

education entities

research & development laboratories

Core Core Leadership Leadership

GroupGroup

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SWOT Analysis

Goal: To fully understand assets in region & challenges/gaps that need to be addressed. Tool: Asset Mapping Roadmap Guide

Strengths

Weaknesses

Opportunities

Threats

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Lesson 2: Support transformation of the workforce investment system

In this lesson you will:Learn critical “Elements of Workforce System

Transformation”Take a pulse check of where Apprenticeship

stands in this transformation Celebrate success achieved already!

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WIRED Transformational Element #1

The workforce investment system at all levels operates as a catalyst to bring together strategic partners to operate in the WIRED Framework and integrates workforce development, economic development, and education.

ETA Innovation Academy

WIRED Transformational Element #2

The workforce system operates as a talent development system; it can no longer be defined as a job training system. Its goal is an educated workforce on a U.S. or global standard.

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Workforce system formula funds must be transformed, providing the opportunity for post-secondary education for lifelong learning opportunities aligned with the region’s talent development strategy.

WIRED Transformational Element #3

ETA Innovation Academy

The workforce system can no longer operate as an array of siloed programs and services.

WIRED Transformational Element #4

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Workforce investment boards must be structured and operate on a regional basis and be composed of regional strategic partners who drive investments, aligning spending with a regional economic vision for talent development.

WIRED Transformational Element #5

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Economic and workforce development regions must be aligned, and these regions should adopt common and innovative policies across the workforce, education, and economic development systems and structures that can support talent development and the regional economy.

WIRED Transformational Element #6

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The workforce investment system must be agile enough to serve the innovation economy, recognizing the reality that 2/3 of all new jobs are created by small businesses.

WIRED Transformational Element #7

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The workforce investment system must actively collaborate with:Economic DevelopmentBusinessEducation Partners

In order to: Create new knowledge about regional economiesSupport strategic planningRoutinely track economic conditionMeasure outcomesBenchmark economic competitiveness in the global marketplace

WIRED Transformational Element #8

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Group Discussion:

Food for thought:What relevance DOES Apprenticeship currently

have for these elements?What relevance SHOULD Apprenticeship

have for these elements in the future?

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Lesson 3: Introduce the WIRED Blueprint

In this lesson you will:Learn the WIRED Blueprint, Six-Step ProcessUnderstand where you might add value.

ETA Innovation Academy34

The WIRED Blueprint:A Six-Step Process for Transformation

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Where does Apprenticeship fit in?Opportunities for Change and Innovation

ETA Innovation Academy

In Summary:

Globalization brings new challenges to American workers as we face intense competition from new sources.

The WIRED approach is a comprehensive strategy to develop regional talent development systems that drive regional economic competitiveness, job growth and new opportunities for American workers

WIRED has been a catalyst for the development of a regionally-based response to global economic conditions – one that focuses on building a broader Talent Management Strategy to fuel economic growth!

ETA Innovation Academy

Break Time

Be Back in 15 Minutes

ETA Innovation Academy

WIRED: A Strategic Approach to Talent Development

Case Study Exercise

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Case Study Set UpReview Case Study ScenarioGroup Discussions (3 parts)Group reports Personal Action StatementsClose

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Case Study Exercise: Southeast Missouri

Higher unemploymentLow educational attainmentLower earnings“Commerce Corridor”Historically manufacturing-basedHigh-Growth industries targetedFormation of Regional

Leadership Group

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Quick Assessment

What are three immediate opportunities for Apprenticeship engagement?

What three pieces of information

are missing?

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A View of the Change Process

How little thingscan make a

big difference

Everybody can innovate!

The more we leverage &coordinate; the bigger

the impact

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Question 1

How could Apprenticeship ideally operate

in this regional economy to support a

comprehensive talent development strategy?

ETA Innovation Academy

It’s time to hear your great

ideas!

ETA Innovation Academy

Question 2

What barriers exist to achieve the ideal state?

ETA Innovation Academy

It’s time to hear those barriers and

challenges

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Question 3

What solutions can you identify to overcome

those barriers and challenges?

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It’s time to hear those solution ideas

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Break Time

“Take 5”

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Innovative Ideas!Personal ActionStatement

Explore putting thosesolutions/great ideas into action

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What is one thing you will do differentlyin your job based on these discussions?

I will start…

I will

talk to … I will

learn

about …?

I’m going

to explore…

I shall

introduce

… to …

ETA Innovation Academy

Your Personal Action Statement

Here!

1.Write your statement on the flip chart paper2. Read statements from others and offer help

ETA Innovation Academy

Thank you for sharingyour ideas and

thoughts with us!

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