evaluation of broadcast media

the distribution of audio and/or video  signals which transmit programs to an audience.

Original term "broadcast" referred to the literal 'sowing of seeds' on farms, by scattering them over a wide field

audience may be the general public or a relatively large sub-audience, such as children or young adults

The term 'broadcast media' covers a wide spectrum of different communication methods such as television, radio, telephone, webcasting and any other materials supplied by the media and press.

The broadcasting media supplies lots of valuable information, for example speeches, documentaries, interviews, advertisements, daily news, and much more.

The latest (newest/most up-to-date) information can be found here.

Selectivity and FlexibilitySelectivity and Flexibility

Captivity and AttentionCaptivity and Attention

Coverage and Cost EffectivenessCoverage and Cost Effectiveness

Creativity and ImpactCreativity and Impact

Captivity and AttentionCaptivity and Attention

Coverage and Cost EffectivenessCoverage and Cost Effectiveness

Creativity and ImpactCreativity and Impact

ZippingZippingZippingZipping

LowSelectivityLowSelectivity

FleetingMessageFleetingMessage CostCost

ClutterClutter

DistrustDistrustNegativeEvaluationNegativeEvaluation

NegativeEvaluationNegative

Evaluation DistrustDistrust

LowSelectivity

LowSelectivity

ClutterClutter

CostCostFleetingMessageFleetingMessage

LimitedAttentionLimitedAttention

NegativeFactors

NegativeFactors

ZappingZapping

LimitedAttentionLimited

Attention

1. Proctor & Gamble $833.6*

2. General Motors 753.5

3. Johnson & Johnson 521.6

4. Ford Motor Co. 497.6

5. Time Warner 451.9

6. Pfizer 417.8

7. Walt Disney Co. 417.6

8. SBC Communications 396.2

9. PepsiCo 379.5

10. DaimlerChrysler 359.4

CompanyCompany $ Amount$ Amount

* millions of dollars

There is a genuine need for a medium with high creative potential to exert a strong impact.

There is a genuine need for a medium with high creative potential to exert a strong impact.

The market is large enough and easily reachable through a specific network, station, or program.The market is large enough and easily reachable through a specific network, station, or program.

The media budget is sufficient to generate and sustain the number of exposures needed.The media budget is sufficient to generate and sustain the number of exposures needed.

The budget is large enough to produce high quality commercials.The budget is large enough to produce high quality commercials.

The market is large enough and easily reachable through a specific network, station, or program.

The market is large enough and easily reachable through a specific network, station, or program.

The media budget is sufficient to generate and sustain the number of exposures needed.

The media budget is sufficient to generate and sustain the number of exposures needed.

The budget is large enough to produce high quality commercials.

The budget is large enough to produce high quality commercials.

Purchase transactions are simplifiedPurchase transactions are simplified

Affiliated stations are linkedAffiliated stations are linked

Commercials shown on local stationsCommercials shown on local stations

May be local or “national spot” commercials

May be local or “national spot” commercials

Commercials shown on local stations

Commercials shown on local stations

Purchase transactions are simplified

Purchase transactions are simplified

Affiliated stations are linked

Affiliated stations are linked

NetworkNetwork

Spot &Local

Spot &Local

Off-network syndication are “reruns”Off-network syndication are “reruns”

First-run syndications are also featuredFirst-run syndications are also featured

First-run syndications are also featured

First-run syndications are also featured

Off-network syndication are “reruns”

Off-network syndication are “reruns”

Advertiser-supported or

bartered

Advertiser-supported or

bartered

Sold and distributed station by

station

Sold and distributed station by

station

Programs sold to stations in return for air time

Programs sold to stations in return for air time

SponsorshipSponsorship

1. Advertiser assumes responsibility for the production and perhaps content

2. Sponsor has control and can capitalize on the prestige associated with a show

1. Advertiser assumes responsibility for the production and perhaps content

2. Sponsor has control and can capitalize on the prestige associated with a show

ParticipationsParticipations

1. Participating sponsors share the cost

2. May participate regularly or sporadically

3. Advertiser isn’t responsible for production

4. Participants lack control over content

1. Participating sponsors share the cost

2. May participate regularly or sporadically

3. Advertiser isn’t responsible for production

4. Participants lack control over content

Spot AnnouncementsSpot Announcements

1. May be purchased by daypart or adjacency

1. May be purchased by daypart or adjacency

ParticipationsParticipationsSponsorshipSponsorship

Prime-Time Access

Late News

Morning

Early Fringe Late Fringe

Prime Time

Daytime

Late Night

PM

121

2

3

4

56

10

11

9

7

8

AM

121

2

3

4

56

10

11

9

7

8

is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting (via radio waves) in which a television antenna is required. 

AdvantagesAdvantages

1. Highly selective “narrowcasting.”

2. Reaches specialized markets.

3. Low cost and flexibility.

1. Highly selective “narrowcasting.”

2. Reaches specialized markets.

3. Low cost and flexibility.

CharacteristicsCharacteristics

1. National, regional, and local available.

2. Targets specific geographic areas.

1. National, regional, and local available.

2. Targets specific geographic areas.

LimitationsLimitations

1. Overshadowed by major networks.

2. Audience is fragmented.

3. Lacks penetration in major markets.

1. Overshadowed by major networks.

2. Audience is fragmented.

3. Lacks penetration in major markets.

Characteristics

Characteristics AdvantagesAdvantages

Television HouseholdsTelevision

Households

Program Rating

Program Rating

Households Using TV

Households Using TV

Share of AudienceShare of Audience

Audience MeasuresAudience Measures

Households Using TV

Households Using TV

Program Rating

Program Rating

Television HouseholdsTelevision

Households

Audience MeasuresAudience Measures

HH tuned to show

U.S. HH using TVShare =

Share of Audience

HH tuned to show

Total U.S. HHRating =

Program Rating

HH tuned to show

Total U.S. HHRating =

Program Rating

Radio broadcasting is an audio (sound) broadcasting service, broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to a receiving antenna.

Stations can be linked in radio networks to broadcast common programming, either in syndication or simulcast or both

The best known type of radiostation are the ones that broadcast via radiowaves. These include foremost AM and FM stations. 

Are time oriented mediaAre time oriented media

Are sold in time segmentsAre sold in time segments

Have some network affiliatesHave some network affiliates

Have some independentsHave some independents

Use the public airwayUse the public airway

Are regulated by the F.C.C.Are regulated by the F.C.C.

Are externally paced mediaAre externally paced media

Are passive, low-involvementAre passive, low-involvement

Are externally paced mediaAre externally paced media

Are regulated by the F.C.C.Are regulated by the F.C.C.

Use the public airwayUse the public airway

Have some independentsHave some independents

Have some network affiliatesHave some network affiliates

Are sold in time segmentsAre sold in time segments

Are time oriented mediaAre time oriented media

Both Media…

Both Media…

Is more limited communicationIs more limited communication

Costs much less to produce

Costs much less to produce

Costs much less to purchase

Costs much less to purchase

Offers only an audio messageOffers only an audio message

Costs much less to purchase

Costs much less to purchase

Costs much less to produce

Costs much less to produce

Is more limited communicationIs more limited communication

Offers only an audio messageOffers only an audio message

Has less status and prestige

Has less status and prestige

Contemporary hits

Urban

Alternative

Adult contemporary

Hispanic

Rock

Country

Oldies

News/talk/info

Religion

Smooth jazz

Classical

18-24

25-34

34-44

45-54

Audience FragmentationAudience Fragmentation

Limited Research DataLimited Research Data

Creative LimitationsCreative Limitations

Chaotic BuyingChaotic Buying

Limited Listener AttentionLimited Listener Attention

Cost and EfficiencyCost and Efficiency

SelectivitySelectivity

FlexibilityFlexibility

Mental ImageryMental Imagery

Integrated MarketingIntegrated Marketing

ClutterClutter

Limited Listener AttentionLimited Listener Attention

Limited Research DataLimited Research Data

Chaotic BuyingChaotic Buying

Audience FragmentationAudience Fragmentation

Creative LimitationsCreative Limitations

Integrated MarketingIntegrated Marketing

Mental ImageryMental Imagery

FlexibilityFlexibility

SelectivitySelectivity

Cost and EfficiencyCost and Efficiency

AdvantagesAdvantages DisadvantagesDisadvantages

Nighttime

Afternoon/Evening Drive Time

Morning Drive Time

Daytime All Night

PM

121

2

3

4

56

10

11

9

7

8

AM

121

2

3

4

56

10

11

9

7

8

Over 100 regional/area networksOver 100 regional/area networksOver 100 regional/area networksOver 100 regional/area networks

Three national networksThree national networks

A multitude of syndicated programsA multitude of syndicated programs

About 20% of all spotsAbout 20% of all spots

Allows great flexibility, targetingAllows great flexibility, targeting

Purchase transaction can be difficultPurchase transaction can be difficult

Nearly 80% of advertisers are localNearly 80% of advertisers are local

Local CATV is becoming competitiveLocal CATV is becoming competitive

Nearly 80% of advertisers are localNearly 80% of advertisers are local

Purchase transaction can be difficultPurchase transaction can be difficult

Allows great flexibility, targetingAllows great flexibility, targeting

About 20% of all spotsAbout 20% of all spots

A multitude of syndicated programsA multitude of syndicated programs

Three national networksThree national networks

Network Radio

Network Radio

National Spot

National Spot

Local RadioLocal Radio

Person estimatesPerson

estimates

ShareShare RatingRating

Network audience measures

Network audience measures

Person estimatesPerson

estimates

ShareShare RatingRatingArbitronArbitron

RADARRADAR

ABS-CBN is principally involved in television and radio broadcasting, as well as the production of television programming for domestic and international audiences and other related businesses

It was founded on June 13, 1946 (62), becoming Asia's first commercial television broadcaster in 1953.

is part of the Lopez Group of Companies.

It also broadcasts content to the rest of the world through The Filipino Channel, TFC Direct, TFCko (video on demand) and TFCnow internet TV.

 programs include news and current affairs, Philippine drama, sitcom, foreign shows, entertainment news and talk shows, game shows, educational shows, as well as reality and variety shows.

 provides news and entertainment programs through its forty-seven fully-owned television relay stations, four affiliate television stations and thirty-four radio stations throughout the Philippines.

The network also offers its shows worldwide through GMA Pinoy TV, GMA Life TV and Internet TV myGMA.com.ph.

GMA Network's programs include news and current affairs shows, documentaries, dramas, dubbed foreign serials, entertainment, news and talk shows, game shows, variety shows, musicals, sitcoms, children's shows, fantasy and reality shows.

 It is the fourth-oldest television network in the country and owned by MediaQuest Holdings Inc.which is a subsidiary of Philippine Long Distance Telephone Company headed by businessman Manuel V. Pangilinan.

TV5/Associated Broadcasting Company is a Philippine media company whose programs include news and current affairs shows, dramas, fantasy, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, and reality shows.

It currently shows 61 programs as of January 7, 2010.

Sky Cable – the number one direct-to-home cable TV and subscription service in the Philippines, established by the Lopez Group of Companies, Sister Company of ABS-CBN

Global Destiny - 2nd largest cable TV company in the Philippines

CABLE TV OPERATOR

•Max Asia•Star Movies•Cinema One

•HBO (Signature, HD Asia,

Family, HiTs)

•Pinoy Box Office

•Global Pinoy

Cinema•ETTV Movies

•HBO 2 Asia

•Turner Classic Movies•MGM

Channel•HBO Asia

•Balls •Manila Jockey

Club•All Sports Network

•Euro Sports•Solar Sports•Viva Prime

Channel

•Star Sports•ESPN

Philippines•Basketball

TV

•MYX•Channel

[V] Philippines

•Channel [V] International

•MTV Philippines

•KidsCo•Hero TV•Animax

Philippines•Boomerang

•Baby TV

•Nickelodeon•Cartoon Network

•Disney Channel Asia

•Play House Disney

Russia Today

•CNN International• Fox News Channel

•Al Jazeera English News

Channel•CNBC Asia•Bloomberg Television

•BBC World News

•ABS-CBN News

Channel•Channel

News Asia•Euronews

•DZMM TeleRadyo

•Discovery Channel Philippines

•Animal Planet •National Geographic

Channel•Discovery Travel &

Living•Discovery Turbo

•Living Asia Channel•History Channel

•Bio Asia

•Knowledge Channel•Nat Geo Adventure

•Discovery Home and Health•Discovery Science

•Crime and Investigation

Network

•CITV Asia

Jam 88.3 – light alternative, rock Jam Session (live band performances) Top 10 Chart

Attack (weekly countdown)

Wave 89.1- R &B, slow jamThe Blue Room with Wendell, The Quiet Storm with

Jun DJ

Magic 89.9 – Top 40 & popGood Times with Mo Twister, Mojo Jojo and Grace Lee,

The Top 5 at 5 with Andi9 and Jessica

Monster Radio RX 93.1- Urban Contemporary, pop

Home Radio 97.9 – soft adult contemporary & love song

Lips 106 – Oldies & variety hits 98.7 The Master’s Touch – Classical

DZMM Radyo Patrol 630 – news, talk radio

Karen Davila, Noli De Castro, Pinky Webb

DWBL 1242 Serbisyo Publiko – news, talk radio, entertainment

Mike Enriquez, Orly Mercado, Marigold Haber-Dunca

DZSR Sports Radio 918 - Sports Radio, Talk radio, Sports Coverage

DWSS 1494 Let your Heart Speak! – pop, love songs

Veritas 846 Radyo Totoo - Catholic Radio, News, Talk radio, Drama

MMDA Traffic Radio 1206 - News, Traffic Updates, Music

AM RADIO FM RADIO

Amplitude modulation Frequency modulation

the older and easier technology to implement

much more complex

travels much greater distance FM signals usually drop of at around 50 miles from the station

very susceptible to various weather conditions

signal doesn’t degrade easily

very limited audio range which makes it inadequate for stereo sound

allows the station to broadcast left and right audio channels for full stereo sound