the mobile broadcast media opportunity

Sachin Kalantri,Business DevelopmentMediaFLO Technologies

The Mobile Broadcast Media Opportunity

P.2The Mobile Broadcast Media Opportunity

Worldwide mobile TV subscribers slated to expand

Forecasts Show Significant Growth for Mobile TV

Informa – August, 2007 Juniper – September, 2007 TeleAnalytics – November, 2007


Assessing the Business Viability of Mobile Media

• Is 3G Mobile TV enough?• Is the mobile media service compelling and offers wide variety

of programming?• Is the QoS comparable to a true digital TV experience?• Is the platform flexible across cost, coverage, capacity?• Will the system work with both TV and voice operators?• Are the devices available on plurality of cellular platforms and

at reasonable prices?• Is the technology based on Open Standards?

“If an estimated 40 percent of wireless subscribers view 8 minutes of video each day, they could paralyze 3G wireless networks.”

Source: Analysis, an independent UK research company


Unicast vs. Broadcast Network Efficiency

• Content server costs via Unicast rises based on number of users• Broadcast technology costs remain fixed for unlimited users

Based on server cost for 1,000 to 3,000 simultaneous users Is $40,000 (Source: Bakhizen & Horn, 2005, and Interview with Wireless Carrier by Robert Hale & Associates).


• Subscription-based service (free/pay/pre-pay)• QVGA live streaming video, up to

30 frames per second• Clipcasting – network scheduled media• Datacasting – phone as lifestyle management

device• Interactive services for two-way

exchange

What MediaFLO Will Offer Customers


Intuitive User Experience

• Consumers can locate and select programming as if at home in their living rooms

• As easy to use as a remote control• User-friendly programming

guide• Fast switching between

channels• No splash screens, buffering

or progress bars


• MediaFLO FLO Standardization Efforts • Five standards passed with TIA• TIA-1099, TIA 1102, TIA 1103, TIA 1104, TIA 1120 • 90+ companies in FLO Forum driving standardization worldwide

• MediaFLO Gaining Traction in Wireless Market• Top CDMA/UMTS handset vendors supporting MediaFLO• Product releases on schedule to support MediaFLO USA Verizon and

AT&T launches

• Global Efforts put MediaFLO on the Map• Various trial activities in Europe and Asia

MediaFLO Momentum in the Marketplace


Launching Mobile Media United States – 2007

• MediaFLO USA aggregates and delivers premium-quality mobile entertainment and information over its nationwide wireless network

• Business model is to deliver wholesale service to U.S. Wireless Operators

• Launch with Verizon Wireless – major U.S. Wireless Operator (CDMA)

• Announced AT&T (GSM/UMTS/HSPA operator) launch solidifies MediaFLO presence in U.S. market


• United Kingdom• Two successful trials with BSkyB (Cambridge & Manchester)

• Japan• Joint venture with KDDI• Softbank forms MediaFLO Planning Company

• Taiwan• Completed successful technical trial with CNS and TTV• Friendly user trial with both WCDMA & C2K operators

• Hong Kong• Trial conducted in Hong Kong with PCCW

• Malaysia• Trial completed in Kuala Lumpur with Astro and Maxis• Trial featured 25 live content channels in an 8 MHz UHF channel

Global Presence of MediaFLO


Key to Success – Healthy Ecosystem


• Technology decisions impact the business financials –technology neutrality is fundamental for attracting investments

• A combination of on-demand content delivered via cellular networks and live content delivered through dedicated broadcast networks is the best solution to meet market demands and expectations

• MediaFLO delivers without compromise• Greater capacity and coverage• Better user experience • Faster channel switching time• Extended battery life

• Economies of scale benefit from MediaFLO handsets launched and being developed for Verizon Wireless and AT&T

• MediaFLO can help make Mobile Broadcast Media a mass-market service

Final Remarks and Conclusion

Thank You!

www.mediaflo.com

the mobile broadcast media opportunity

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