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Harry Shum, PhD Corporate Vice President Microsoft Corporation www.bing.com

Evelyne Viegas, PhD Senior Research Program Manager Microsoft Corporation

Oct

2007

Jan

2008

July

2008

April

2008

Oct

2008

Jan

2009

July

2009

April

2009

10%

20%

30%

40%

50%

60%

70%

Oct

2006

Jan

2007

July

2007

April

2007

Oct

2005

Jan

2006

July

2006

April

2006

July 2009

-4%

-2%

-1%

May 2010 Dec 2009

0%

1%

2%

4%

-3%

3% +4.1%

-1.4%

-1.2%

• Launched on June 1, 2009 and called a “Decision Engine”

• Fastest growing search engine in 2009

• “The best new product of the year 2009” - Crunchies Award by TechCrunch

• Tough Love for Microsoft Search: Danny Sullivan • http://searchengineland.com/tough-love-for-microsoft-search-15968

• Dec. 30, 2008

Simplified tasks meaningconcepts

task completion

Bing 2010 Summer Release

Yu-Ting Kuo Principal Program Manager www.bing.com

demo

Intent Model

It K, It-1

It At

Ut

• Applying Bayesian Minimum Risk (BMR) Framework • Intent Model: It = argmaxI P( I | Ut , It-1 ; K)

• Interaction Model: At = argminA E[Cost(A, It)]

• Considering productization feasibility • Local optimum vs. theoretical optimum

• Leveraging rich presentation capability • Infer multiple intent candidates

• Generate dialog actions at multiple levels

Intent +

Interaction

Query-level

Dialog

Document-

Level

Dialog

Spatial

Dialog

Spatial-

Temporal

Dialog

Kuansan Wang, PhD

Principal Researcher

Microsoft Research

Enhanced View

Deep Links

Caption

Additional

Caption Preview

Title

Page Time

Stamp

URL

Entity-based result summary

Quick Tabs for relevant Bing

verticals, domains, answers

All Bing Vertical Services

History-aware

Autosuggest

History-aware

Compare

History-aware

Implicit Compare

• Driving the Search Evolution from topical directory to site finder to task completion

• Acquiring and computing knowledge

• Understanding user intent and designing user interaction

• Minimizing Cost() i.e. the user efforts to accomplish a task

• Microsoft Web N-gram Services • Provide large scale web index data for language modeling research work

• Public beta since April 2010 (http://research.microsoft.com/web-ngram)

• SIGIR workshop July 2010

• New API Services and query data in Microsoft Web N-gram Services starting TODAY on http://research.microsoft.com/web-ngram

• Announcing the first Bing-MSR Challenge (Fall 2010)

• Awards

• Bing-MSR Fellowships

• Conference/Workshop Travel grants

• Check http://research.microsoft.com/web-ngram for more details beginning August