event synopsis - womex … · cimaat%womex2014%...

CIMA  at  WOMEX  2014  

WOMEX  is  an  international  networking  platform  for  the  world  music  industry  that  happens  annually  over  a  5-­‐day  period,  and  comprises  a  Trade  Fair,  Showcase  Festival,  Conference,  and  Film  Programme.  The  20th  edition  of  WOMEX  was  held  in  Santiago  de  Compostela,  Spain  from  October  22-­‐26,  2014.  For  the  fourth  time,  CIMA  joined  the  Canada  Council  for  the  Arts,  CINARS  and  Folquebec.  CIMA  once  again  organized  a  Canada  Stand  presence  at  WOMEX,  CIMA  also  organized  a  private  VIP  reception  in  partnership  with  Canada’s  folk  festival  buyers  as  well  as  a  private  B2B  matchmaking  event  within  WOMEX  called  the  “mentoring  room.”      

- Canadian  Presence:  Ten  Canadian  companies  registered  with  the  Canada  Stand  for  this  mission:  Alma  Records,  cweedband.com,  JKB  Communications,  Justin  Time  Records,  LaFab  Musique,  APCM,  Prod.Awkaba,  Prod.  L’Inconventionnelles,  Reseau  Ontario,  and  Synch  Audio.      

- Marketing  &  Promotion:    The  Canada  Stand  at  WOMEX  was  combined  with  the  aforementioned  partners.  CIMA’s  networking  VIP  reception  had  32  attendees,  with  these  guests  being  suggested  by  CIMA  or  Canada’s  folk  festival  buyers  and  business  cards  were  collected.    CIMA’s  matchmaking  event  included  11  international  delegates.    

- Outcomes:  The  matchmaking  event  held  at  the  Canada  Stand  was  a  success,  with  100  meetings  occurring  over  1  hour.    Survey  respondents  indicated  that  they  gained  162  new  contacts  at  MIDEM,  and  were  able  to  meet  with  45  existing  contacts.  Through  137  meetings,  participants  reported  starting  42  business  deals,  and  finalizing  22  deals.  The  expected  real  or  potential  revenues  for  the  deals  started  at  MIDEM  2014  were  estimated  at  $82,000  over  the  next  36  months,  while  the  real  or  potential  revenues  for  the  finalized  deals  are  expected  to  generate  $67,000  over  the  next  36  months.