everybody is a creator! · archetypal branding ninjamarketing.it “call the world if you please...

Everybody is a Creator!Don’t forget it

ninjamarketing.it

ninjamarketing.it

Do It YourselfPunk, Hip Hop, Hackers

ninjamarketing.it

Just do itBrands empowering people

ninjamarketing.it

TechnologySocial Media, Mobile Connection

ninjamarketing.it

ninjamarketing.it

DIY+

Just do it+

Technology=

ninjamarketing.it

Big Bang!

“This Revolution

will be Tweeted”

"Never mind the years of activism, the protests, the decades of cumulated grievances, the terrible

economic situation, the trampled political freedoms, the police brutality, the torture, etc.

Nah - we just watched a Vodafone ad, and thought: 'Hey! We're powerful! Let's topple the president!'"

(Mohamed El-Dahshan)

ninjamarketing.it

What can we learn from this?

ninjamarketing.it

People have the creative

power!

ninjamarketing.it

!ninjamarketing.it

The Creative Class

44 millions of adults in 199550 millions in 1999

80 millions in 2008 (USA)

ninjamarketing.it

The Creative Class

in only 13 years reached 35%

of american population

with +175% growth

ninjamarketing.it

What about marketing?

ninjamarketing.it

ninjamarketing.it

What about brand building in the future?

ninjamarketing.it

Re-think the Value

ninjamarketing.it

Use Value

ninjamarketing.it

Symbolic Value

Linking Value

Cultural Value

Is there a deeper value?

ninjamarketing.it

Spiritual Value

ninjamarketing.it

Holon of Value

ninjamarketing.it

Nike Plus

Holon of Value

ninjamarketing.it

Where the Hell is Alex Bogusky?

ninjamarketing.it

Common

Holon of Value

ninjamarketing.it

Spiritual marketing will be the future of

branding?

ninjamarketing.it

Brands are religions

ninjamarketing.it

Martin Lindstrom - Brandwashed

Martin Lindstrom - Brandwashed

Martin Lindstrom - Brandwashed

“Meaning is the new value proposition

of marketing”

(P. Kotler)

ninjamarketing.it

How to design contagious ideas?

ninjamarketing.it

ninjamarketing.itninjamarketing.it

ninjamarketing.it

Logos

UTILITY

Ethos

EDUCATION

Pathos

ENTERTAINMENT

Meaning

ninjamarketing.it

Value is not only utility or entertainment

ninjamarketing.it

Meaningful!

ninjamarketing.it

Logos

Utility

Ethos

Ethic

Pathos

Emotions

Mythos

ninjamarketing.it

Emotions

ninjamarketing.it

Kelly School of Business - Indiana

Paul Ekman ninjamarketing.it

Kelly School of Business - Indiana

Robert Plutchik ninjamarketing.it

“ Viral is social sharing of emotions”

ninjamarketing.it

Which emotions are more viral ?

joyanger

sadnessfear

surprise

Kelly School of Business - Indiana

Kelly School of Business - Indiana ninjamarketing.it

ninjamarketing.it

Management of meaning

ninjamarketing.it

Technology of soul

ninjamarketing.it

Archetypes

ninjamarketing.it

«Archetypes are activators of Emotions that call us to make a

journey».

ninjamarketing.it

ninjamarketing.it

Archetypes + Branding

ninjamarketing.it

Archetypal Branding

ninjamarketing.it

“Call the world if you please the vale of soul-making.”

(John Keats) 

ninjamarketing.it

Brand Positioning VS

Soul MakingDon’t look for a positioning but for your meaning in society

ninjamarketing.it

Brand is a “Soul Maker”

ninjamarketing.it

ninjamarketing.it

Where the Hell is Matt?

Why is this a contagious idea?

ninjamarketing.it

Simple, Unespected, Concrete, Credible and

Emotional ...

Chip Heath, Dan Heath Made to Stick

What more?

ninjamarketing.it

You are Creators, Create!

ninjamarketing.it

www.c-r-e-a-t-e.itfacebook.com/Createideacontagiosa

@mirkopalleramirko@ninjamarketing.it

thanks to: gianluca lisi, credits video: stefano scagliarini, letizia blini, valentina robatto