evidence to action mariecall a dedicated srh call centre in ghana antonio quarshie-awusah marie...

Evidence to ActionMarieCall

A Dedicated SRH Call Centre in

Ghana

Antonio Quarshie-AwusahMarie Stopes International GhanaCebu - 2014

Problems to be Addressed

Low Uptake of

PAFP

Medical Abortion

Initiativeneeded support

Access to SRH info

&Increase

Referrals

Process

Client Exit Interviews 2012

77% Clients had mobile phones

83% were willing to engage for more info, reminders and follow-ups

Intervention - MarieCall (Billboards & Radio)

Intervention – MarieCall - cont(Inserts in the Primary Packaging of Medabon)

Results23,859 Inbound Calls

Administration3% CAC

5% Counselling4%

Directions4%

Fertility1%

FP8%

General Enquiry

5%

Medabon43%

Menstrual6%

MSIG En-

quiries2%

No Yawa4%

Pregnancy2%

Product3%

Sex Issues4%

STI7%

CASES RECORDED BETWEEN SEPT 2013 AND AUG 2014

41%SRH Related

43%Medical Abortion

Results

Over 70% of all SRH Calls were referred to a Social Franchise or an MSIG Centre for a service. Anecdotal evidence indicates that over 40%

became effective during the period.

Results

5,852 Outbound Contacts for PAFP clients

Thank You