exclusive webinar: new linkedin sales platform and social selling

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Exclusive Webinar: NEW LinkedIn Sales Platform and Social Selling Presented by: !

Mark Donkin Managing Director SuccessFlow Ltd

!

Gary O’Reilly Sales Solution Consultant LinkedIn

!

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WELCOMEWhat we will cover today

• The power of LinkedIn

• New LinkedIn Sales Platform

• Platform Demonstration

• LinkedIn Social Selling Setup

• Sales Training

• LinkedIn Management

• Measurement

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Billionsof  professional  relationships

300M+members

2B+member  updates  per  week

!

LinkedIn has a wealth of information on the people and companies with whom you want to build relationships

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!

To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience

Today:  your  personal  

network

All  that  LinkedIn  has  to  offer

YOU

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!

To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience

Today:  your  personal  

network

All  that  LinkedIn  has  to  offer

YOU

Just  what   you  need  for  sales

Relevant    news  

LinkedIn’s    network  data

Your  accounts,  leads  &  preferences

!

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!

Sales Navigator makes it simple to establish and grow relationships with your prospects and customers

Sales  Navigator

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CORPORATE!LICENSES!

• Full solution proposed to implement the “new sales playbook” of social selling• Prospect the LinkedIn network (300+m worldwide) (Leadbuilder)• Start warmer conversations, with a much wider audience, directly on Linkedin.

(Full 3rd Degree access)• Understand your prospects – who they are, their skills and areas of expertise,

their motivations, who they are connected to etc• Leverage the power of companies employees aggregrated connections to get

warm introductions to your prospects (Teamlink)• Contact prospects directly with response guaranteed inMail• Product training for your team/users• Full visibility and reporting capabilities on usage• Corporate invoicing & ownership of the solution• SFDC Integrated Plug-In & Sync• Relationship Management

• Thousands of existing clients using Linkedin Sales Solutions:http://business.linkedin.com/sales-solutions/social-selling-case-studies.html

SET UP!Getting ready for social selling

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• Content strategy• Optimise chosen profiles• Salesforce integration • Saved searches • Segment connections using Tags

SET UP!Content strategy

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SET UP!Optimise chosen profiles

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SET UP!Optimise chosen profiles

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SET UP!Optimise chosen profiles

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SET UP!Optimise chosen profiles

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SET UP!Salesforce integration

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SET UP!Saved searches

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SET UP!Saved searches

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SET UP!Segment connections using Tags

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SET UP!Segment connections using Tags

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TRAIN!Learn the skills needed for social selling

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• Access approved content • Post on a regular basis • Engage with your leads • How and when you need to connect • Making support accessible

EMAI

LS

ARTI

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RICH

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SOCI

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OPY

WHI

TE P

APER

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VIDE

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TRAIN!Access approved content

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TRAIN!Post on a regular basis

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TRAIN!Post on a regular basis

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3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

TRAIN!Engage with your leads

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3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd 3rd

3rd 3rd

TRAIN!How and when to connect

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1st

1st

1st

1st

TRAIN!Making support accessible

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• Live Training – 3 weekly sessions run by our dedicated trainers. (Intro to Advanced Selling) • Self Paced Self Learning Centre – Tipsheets, Webinars, Best Practicer• Relationship Management – Work with the client to drive and measure ROI, adoption and effective selling• Enterprise Technical Support – “Go-To” guys for help with day-to-day issues, tech difficulties, product /feature queries & general customer support

MANAGE!Looking after your connections and leads

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• Keep on top of your connection Tags • Listen and monitor• Update Salesforce • Schedule time to manage LinkedIn• Produce new content

MANAGE!Keep on top of your connection Tags

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Segment A Segment B Segment C

MANAGE!Listen and monitor

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MANAGE!Update Salesforce

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MANAGE!Update Salesforce

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MANAGE!Schedule time to manage LinkedIn

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MEASURE!Review your results to learn and improve

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• Creating competition • Centralised analytics • Track your results in Salesforce

MEASURE!Creating competition

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MEASURE!Centralised analytics

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MEASURE!Track your results in Salesforce

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MEASURE!Track your results in Salesforce

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MEASURE!Track your results in Salesforce

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ABOUT!SuccessFlow overview

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ABOUT!SuccessFlow overview

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MARKETING

SALE

S DATA

ABOUT!SuccessFlow overview

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MARK

ETING

SALES

DATA

ABOUT!SuccessFlow overview

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MARKETING

SALES

DATA

ABOUT!SuccessFlow overview

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in CONSULTANCY te

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ABOUT!SuccessFlow overview

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QUESTIONS

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