exclusive webinar: new linkedin sales platform and social selling

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Exclusive Webinar: NEW LinkedIn Sales Platform and Social Selling Presented by: !

Mark Donkin Managing Director SuccessFlow Ltd

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Gary O’Reilly Sales Solution Consultant LinkedIn

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WELCOMEWhat we will cover today

• The power of LinkedIn

• New LinkedIn Sales Platform

• Platform Demonstration

• LinkedIn Social Selling Setup

• Sales Training

• LinkedIn Management

• Measurement

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Billionsof professional relationships

300M+members

2B+member updates per week

!

LinkedIn has a wealth of information on the people and companies with whom you want to build relationships

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To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience

Today: your personal

network

All that LinkedIn has to offer

YOU

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!

To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience

Today: your personal

network

All that LinkedIn has to offer

YOU

Just what you need for sales

Relevant news

LinkedIn’s network data

Your accounts, leads & preferences

!

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!

Sales Navigator makes it simple to establish and grow relationships with your prospects and customers

Sales Navigator

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CORPORATE!LICENSES!

• Full solution proposed to implement the “new sales playbook” of social selling• Prospect the LinkedIn network (300+m worldwide) (Leadbuilder)• Start warmer conversations, with a much wider audience, directly on Linkedin.

(Full 3rd Degree access)• Understand your prospects – who they are, their skills and areas of expertise,

their motivations, who they are connected to etc• Leverage the power of companies employees aggregrated connections to get

warm introductions to your prospects (Teamlink)• Contact prospects directly with response guaranteed inMail• Product training for your team/users• Full visibility and reporting capabilities on usage• Corporate invoicing & ownership of the solution• SFDC Integrated Plug-In & Sync• Relationship Management

• Thousands of existing clients using Linkedin Sales Solutions:http://business.linkedin.com/sales-solutions/social-selling-case-studies.html

http://business.linkedin.com/sales-solutions/social-selling-case-studies.html

SET UP!Getting ready for social selling

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• Content strategy• Optimise chosen profiles• Salesforce integration • Saved searches • Segment connections using Tags

SET UP!Content strategy

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SET UP!Optimise chosen profiles

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SET UP!Salesforce integration

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SET UP!Saved searches

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SET UP!Segment connections using Tags

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TRAIN!Learn the skills needed for social selling

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• Access approved content • Post on a regular basis • Engage with your leads • How and when you need to connect • Making support accessible

EMAI

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TRAIN!Access approved content

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TRAIN!Post on a regular basis

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TRAIN!Engage with your leads

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TRAIN!How and when to connect

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1st

1st

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TRAIN!Making support accessible

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• Live Training – 3 weekly sessions run by our dedicated trainers. (Intro to Advanced Selling) • Self Paced Self Learning Centre – Tipsheets, Webinars, Best Practicer• Relationship Management – Work with the client to drive and measure ROI, adoption and effective selling• Enterprise Technical Support – “Go-To” guys for help with day-to-day issues, tech difficulties, product /feature queries & general customer support

MANAGE!Looking after your connections and leads

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• Keep on top of your connection Tags • Listen and monitor• Update Salesforce • Schedule time to manage LinkedIn• Produce new content

MANAGE!Keep on top of your connection Tags

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Segment A Segment B Segment C

MANAGE!Listen and monitor

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MANAGE!Update Salesforce

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MANAGE!Schedule time to manage LinkedIn

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MEASURE!Review your results to learn and improve

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• Creating competition • Centralised analytics • Track your results in Salesforce

MEASURE!Creating competition

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MEASURE!Centralised analytics

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MEASURE!Track your results in Salesforce

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ABOUT!SuccessFlow overview

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