exercise 24 buzzmgr training 9.20.10

Welcome to

Presented by @KathleenHessert

& the BuzzMgr team

© 2010 Buzz Manager

© 2010 Buzz Manager

Social Media Importance

• Speeds the response to help save lives & funds• Relays information & respond to public• Speak & listen where the public is

gathering/talking• Individuals can reach broad audience with only

one message

© 2010 Buzz Manager

BuzzMgr Role

INJECTS Public calls for helpcollects & filters

conversation

Analysts review posts & send

critical posts to responders

Responders refer to BuzzMgr red alert emails for decision

making & action

BuzzMgr monitors public & media response to your

action, information & reach

© 2010 Buzz Manager

X24 Social Media Injects

• Related to physical event injects• Social media injects will be modified & published by volunteers

& BuzzMgr team• Must include:– #X24 – IS A DRILL: NOT REAL– Link to Exercise24 site with instructions on how to participate

• Example:– #X24 IS A DRILL: NOT REAL Island of Coronado hit by tidal

wave, unknown damage, flooding everywhere! http://bit.ly/Exer24 #X24

© 2010 Buzz Manager

Social Media Strategy

FIND where people are calling for help & talking onlineLISTEN to what people need, want, perceive ENGAGE with people/organizations to get additional

informationLEAD responders to where they’re needed & people to a

level of security

FIND LISTEN ENGAGE LEADYOUYOU

© 2010 Buzz Manager

Email Alerts – Social Media Injects

• BuzzMgr will send Email alerts on social media injects• Main source of connection with BuzzMgr

Email recipientCopy of message

Link directly to post

Importance of message based on exposure

Additional information from

BuzzMgr team

© 2010 Buzz Manager

Email Alerts – Dashboard

• Dashboard Emails will be sent at the end of each day to provide general update of online conversation

Show where conversation in occurring

Sentiment of Conversation

Breakdown of Conversation

Most used words

Volume & Influence of discussion

© 2010 Buzz Manager

BuzzMgr Widgets

Most recent posts in English

Most recent posts in Spanish

Activity Chart shows where individuals are talking

BuzzMgr widgets on Exercise24 InRelief site will showcase social media posts near realtime

© 2010 Buzz Manager

How to Respond?

• Promote X24 on your social media accounts before the exercise to drive participants & public to X24 sites

• Use Twitter or comment on Facebook to ask individuals for more information– Respond to emails sent by BuzzMgr using the URL in

the email• Use Twitter & Facebook to send out messages informing

followers of correct information & updates

© 2010 Buzz Manager

We need your help!

Q: Want to receive updates & alerts of the social media discussion relevant to you?

A: Send your e-mail address & social media contact information (i.e. @Exercise24) to Kelly McCrystal - kmccrystal@buzzmgr.com by September 22nd, 2010.

© 2010 Buzz Manager

Questions? Where to find answers

• Refer to www.BuzzMgr.com/X24 for additional information on how to benefit from BuzzMgr during Exercise24

• Talk with a BuzzMgr analyst, Matt Garner:• Phone: (o) 704.541.5942 (c) 704.906.3600• Email: mgarner@buzzmgr.com• Twitter: @matthewgarner