experience innovation

#mipaa @jangles

Experience Innovation

Neville Hobson

@jangles

June 7, 2013

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http://en.wikipedia.org/wiki/Innovation

The term innovation can be defined as something original and new that “breaks in to” the market or into society.

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http://www.teslamotors.com/en_GB/

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http://media.daimler.com/dcmedia/0-921-658892-1-1601024-1-0-1-0-0-1-12639-0-0-3842-0-0-0-0-0.html?TS=1370536703316

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http://www.jaguar.co.uk/f-type/

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Trends

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

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3 Mobile Drivers

1. Rapidly-increasing device and app functionality

2. Near-ubiquitous high-speed networks

3. Enabling you to realize your expectations

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

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http://youtu.be/OOT1lwVWBB8

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

#mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends

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20132014

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Influencer marketingContent curationContent marketingBrand journalism

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http://gapingvoid.com/

Influencer marketing

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Content curation

http://publishers.flipboard.com/caranddriver

http://flip.it/vA5t0

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https://plus.google.com/communities/110498918096579630693

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• Delivering the content your audience is seeking in all the places they are searching for it

Content marketing

http://socialfresh.com/great-content-marketing/ http://contentmarketinginstitute.com/2012/06/content-marketing-definition/

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http://www.stayonsearch.com/content-marketing-that-you-need-to-avoid-at-any-cost

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• Organizations generating stories about themselves and/or their industry

• Publishing that content on their own channels

• Offering that content to mainstream channels

Brand journalism

http://newsroom.cisco.com/homehttp://www.coca-colacompany.com/

#mipaa @jangleshttp://youtu.be/41Qztg4EjmM

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Major Challenges

1. Understanding audience desires, needs, and intents

2. Selecting the tools and channels preferred by your audiences

3. Being trusted participants in your audiences’ peer groups

4. Integrating social and traditional

5. Embracing open/sharing ideals – rewards are not only financial

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http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge

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The two most valuable commodities

1.Reputation

2.Trust

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• Relevant• Measurable• Valuable

• Ethical• Open• Professional

BE…

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Experience Innovation

Neville Hobson@janglesJune 7, 2013

#mipaa @jangles

Experience Innovation

Neville Hobson

@jangles

London, June 7, 2013

Content of this presentation deck is Copyright 2013 Neville Hobson. Some rights reserved.

Re-use permitted - read the Creative Commons license for terms.

If you have questions or comment arising from your use of this deck, contact Neville Hobson:

+44 7577 997 222 neville@nevillehobson.com www.nevillehobson.eu www.nevillehobson.com @jangles