expert academy product outlines

Product Outlines from

Sunday Session at March 2011 Experts Academy

Stay tuned for a BRAND NEW COURSE on

Product Creation & Marketing COMING SOON!!

www.ExpertsAcademy.com

Before you create any product…

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Know your customer

Know your competition

Know your core message and points of distinction

Do your research

Get results to share

Create a great outline

Block time

The Expert’s Content Communication Levels

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Philosophy

Process

Practice

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides/training manuals

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 3

Ebook creation

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Use The Experts Academy “Create Anything Framework”

Here’s who I am and what I do…

Have you ever had any of these challenges…

Me too – here’s my story of struggle…

Here’s my story of finding the solution…

Here’s my and my students results…

Here’s what I found about the old world vs the new

world (myths/trends)

Here’s the solution (step-by-step system)

Here’s the most common mistakes in implementing

this (do’s and don’ts)

Here’s the first thing to do once you finish this…

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides/training manuals

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 5

Book writing: Sample Outline

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

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The Introduction

-- Problem

-- World is changing

-- Opportunity/Benefits

-- Your quick story/results

-- How it benefits them more

-- It's possible and easy

-- I'll show you the path in this book

-- Quick summary of what's to come

Book writing: Sample Outline

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

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Chapter One: The Opportunity and My Story

Current state of the industry/topic

How things have changed in this area

Disasters/Problem

New approach needed

Those who know this will master the universe, those

who don't left behind

HOW I figured it all out

Book writing: Sample Outline

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Chapter Two: The Big Solution Framework (think 7 habits)

Here's the solution

Here's the framework for thinking it through (7 habits)

Here’s a summary of each habit/step/practice/idea

Book writing: Sample Outline

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Chapters 3-10

Each chapter then just breaks down

one step/component of the framework)

For example, each chapter of 7 Habits just takes on a

different habit

Book writing: Sample Outline

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Chapter 11: The Big Obstacle

What's the #1 thing that will prevent their success?

How can they overvome it?

How did you, how did others overcome?

Book writing: Sample Outline

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Chapter 12: Marching Orders

To begin, do this now

Recap

Positive marching orders to the future

Keep me posted on your success

Happy story or call to action to end

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 12

Instructor Guides - Books

Chapter Overview

Chapter and Learning Objectives

Key Terms and Topics

Optional Reading

Audio/Video Resources

Biographical Sketch

Creative Instructor Notes

Homework

Takeaway Message

Test Bank

Case Study and Handouts

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

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Instructor Guides - Courses

Background

Purpose

Overall Learning Objectives

Time-Coded Outline

– Learning Objectives

– What to say

– What to do (activities)

– Alternates

– How to transition

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 14

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 15

Audio Programs

1. Overview of the opportunity

2. Expert Story Positioning

3. Successful Mindset

4. Steps to Outcome (What to Know and Do)

5. Do’s and Don’ts

6. Recap and Marching Orders

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 16

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 17

Teleseminars

1. Overview of the opportunity (10%)

2. Expert Story Positioning (10%)

3. Case studies (45%)

4. 3-4 Steps to Outcome (25%)

5. Do’s and Don’ts (5%)

6. Recap and Marching Orders (5%)

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 18

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 19

7-Disc DVD Programs

1. Overview of the opportunity, Expert Story

Positioning, and Outline of Steps

2-6. Steps to Outcome

- Process driven

- Example/Resource-driven

- Do’s and don’ts

7. Recap and Marching Orders

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 20

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 21

Subscription Programs

1. 1 BIG IDEA

2. Why it’s big

3. Why it’s different

4. How to do it

5. How to stay motivated

6. Why to stay subscribed

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 22

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 23

Online Courses

1. Welcome (Congrats, Benefit, Commitment)

2. Broad Philosophy and Overview

3. Framework

4. Each phase/component of the framework

(1 per video)

5. Do’s and don’ts

6. Recap and Marching Orders

7. Bonuses

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 24

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 25

Templates and Tools

1. What’s the need for the tool

2. What’s needed to use it

3. How to use it

4. FAQ

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 26

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 27

Seminars

Start with the dream

Expose myths and trends to show your expertise

Share your “woe to win” story

Share what they need to succeed

Explain framework with an overview, then dive deep

Provide tons of resources and real-life examples

Engage with call-backs, goading, and group work

Be strategic what/when you sell

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 28

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 29

Certification Programs

1. The opportunity

2. How the business works

3. Teach the process and rules

4. Teach the skills

5. Teach the tools

6. Teach success (do’s and don’ts)

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 30

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 31

Coaching Programs

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 32

Start with the outcome

Build your assessment with categories

Determine interaction process/frequency

Teach life skills more than process

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Masterminds

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 33

Mastermind Programs

Determine qualifications

Determine size/frequency

Determine process

– Sharing

– Strategy

– Relationships

– Life skills

– Business best-practice

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

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10 Steps to an Expert Empire

1. Claim and master your topic.

2. Pick your audience.

3. Discover your audience’s problems and ambitions.

4. Define your story.

5. Create a solution.

6. Put up a website.

7. Campaign your products and programs.

8. Post and promote free content.

9. Get promotional partners.

10. Focus on distinction, excellence and service.

Copyright © 2008-2011 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 35