expert academy product outlines

Product Outlines from

Sunday Session at March 2011 Experts Academy

Stay tuned for a BRAND NEW COURSE on

Product Creation & Marketing COMING SOON!!

www.ExpertsAcademy.com

Before you create any product…

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Know your customer

Know your competition

Know your core message and points of distinction

Do your research

Get results to share

Create a great outline

Block time

The Expert’s Content Communication Levels



Philosophy

Process

Practice

The Experts Product Suite

The variety of products and programs is relatively finite...

– Ebooks, books, instructor guides/training manuals

– Audio programs

– Teleseminars

– DVD programs

– Subscription/Continuity/Membership programs

– Online courses

– Templates and tools

– Seminars

– Certifications

– Coaching Programs and Mastermind



Ebook creation



Use The Experts Academy “Create Anything Framework”

Here’s who I am and what I do…

Have you ever had any of these challenges…

Me too – here’s my story of struggle…

Here’s my story of finding the solution…

Here’s my and my students results…

Here’s what I found about the old world vs the new

world (myths/trends)

Here’s the solution (step-by-step system)

Here’s the most common mistakes in implementing

this (do’s and don’ts)

Here’s the first thing to do once you finish this…



– Ebooks, books, instructor guides/training manuals

– Audio programs

– Teleseminars

– DVD programs


– Online courses


– Seminars

– Certifications




Book writing: Sample Outline



The Introduction

-- Problem

-- World is changing

-- Opportunity/Benefits

-- Your quick story/results

-- How it benefits them more

-- It's possible and easy

-- I'll show you the path in this book

-- Quick summary of what's to come




Chapter One: The Opportunity and My Story

Current state of the industry/topic

How things have changed in this area

Disasters/Problem

New approach needed

Those who know this will master the universe, those

who don't left behind

HOW I figured it all out




Chapter Two: The Big Solution Framework (think 7 habits)

Here's the solution

Here's the framework for thinking it through (7 habits)

Here’s a summary of each habit/step/practice/idea




Chapters 3-10

Each chapter then just breaks down

one step/component of the framework)

For example, each chapter of 7 Habits just takes on a

different habit




Chapter 11: The Big Obstacle

What's the #1 thing that will prevent their success?

How can they overvome it?

How did you, how did others overcome?




Chapter 12: Marching Orders

To begin, do this now

Recap

Positive marching orders to the future

Keep me posted on your success

Happy story or call to action to end



– Ebooks, books, instructor guides

– Audio programs

– Teleseminars

– DVD programs


– Online courses


– Seminars

– Certifications




Instructor Guides - Books

Chapter Overview

Chapter and Learning Objectives

Key Terms and Topics

Optional Reading

Audio/Video Resources

Biographical Sketch

Creative Instructor Notes

Homework

Takeaway Message

Test Bank

Case Study and Handouts



Instructor Guides - Courses

Background

Purpose

Overall Learning Objectives

Time-Coded Outline

– Learning Objectives

– What to say

– What to do (activities)

– Alternates

– How to transition

