expert tips about selling in germany - carsten from plentymarketsuk

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

The German E-Commerce Market

A little insight

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Topics1. Stats and Numbers2. Marketplaces and competition3. Payment4. Logistics5. Languages6. Returns7. Recommendation for the Market entry

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Stats and Numbers

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

TOP 3 in Europe1. United Kingdom2. Germany3. France

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Turnover compared

DE

UK

0 10 20 30 40 50 60 70

201520142013

in bn £

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Marketplaces / Competition

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Marketplaces / Competition

• Strongest Marketplaces: ebay and Amazon

• hitmeister.de, rakuten.de• 25.000+ Online Sellers

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Marketplaces / Competition

Amazon, 67.00%

ebay, 30.93%

Shopgate, 0.68%

Hitmeister, 0.63%

Rakuten, 0.43%

ricardo.ch, 0.23%

Cdiscount, 0.11%

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Payment

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Payment • No Visa debit / Credit cards• paypal• Payment in advance• payment after delivery

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Payment methods volume

Paypal; 38%

Bank transfer; 20%Invoice; 11%

Cash; 9%

Amazon Payments; 5%

Klarna; 3%Sofort; 3%

Others; 11%

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Payment methods Revenue

Paypal; 20%

Bank transfer; 33%

Invoice; 27% Cash; 6%

Amazon Payments; 2%

Klarna; 2%

Sofort; 2%

Others; 8%

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Logistics

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Logistics• Two day delivery as economy• Free shipping preferred

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Language

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Language• Highly advanced market• Native language preferred

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Returns

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Returns• „World Champions“ in returns• Worst in the fashion vertical

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Recommendation

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

My recommendation• Do your research• Start small • Use already available resources

© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight

Vielen Dank!Thank you for your attention!

Any questions please contact me:

Mail: carsten.brassel@plentymarkets.comTel: 020 34 11 78 22