expert tips about selling in germany - carsten from plentymarketsuk
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© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
The German E-Commerce Market
A little insight
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Topics1. Stats and Numbers2. Marketplaces and competition3. Payment4. Logistics5. Languages6. Returns7. Recommendation for the Market entry
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Stats and Numbers
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
TOP 3 in Europe1. United Kingdom2. Germany3. France
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Turnover compared
DE
UK
0 10 20 30 40 50 60 70
201520142013
in bn £
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces / Competition
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces / Competition
• Strongest Marketplaces: ebay and Amazon
• hitmeister.de, rakuten.de• 25.000+ Online Sellers
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces / Competition
Amazon, 67.00%
ebay, 30.93%
Shopgate, 0.68%
Hitmeister, 0.63%
Rakuten, 0.43%
ricardo.ch, 0.23%
Cdiscount, 0.11%
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment • No Visa debit / Credit cards• paypal• Payment in advance• payment after delivery
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment methods volume
Paypal; 38%
Bank transfer; 20%Invoice; 11%
Cash; 9%
Amazon Payments; 5%
Klarna; 3%Sofort; 3%
Others; 11%
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment methods Revenue
Paypal; 20%
Bank transfer; 33%
Invoice; 27% Cash; 6%
Amazon Payments; 2%
Klarna; 2%
Sofort; 2%
Others; 8%
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Logistics
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Logistics• Two day delivery as economy• Free shipping preferred
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Language
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Language• Highly advanced market• Native language preferred
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Returns
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Returns• „World Champions“ in returns• Worst in the fashion vertical
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Recommendation
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
My recommendation• Do your research• Start small • Use already available resources
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Vielen Dank!Thank you for your attention!
Any questions please contact me:
Mail: [email protected]: 020 34 11 78 22