exporting -market research and entry - wsbdc · 2014. 7. 10. · this video was funded by the...

This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from Washington State.

WSBDC International Trade Specialists Provide Your Business with Export Training, Advising Expertise, Market Research and Market Entry Planning

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Market Research Funnel Identify Potential Foreign

Market TargetsDo Preliminary

Screening based on Market Fit

Evaluate Markets with Weighted

Indicators

Selection Grid

Compare on

Market Research is a Foundation for Market Entry

ONE• Conduct

market research to evaluate target Markets

TWO• Use key

indicators to select your best fit markets

THREE• Finalize

your Export Market Selection

Market Research Services

WSBDC Export Readiness Research Teams work with a Research Director and our Network Trade Specialist

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Export Advising Assistance

Trade Specialist can help clients evaluate research data and finalize best market choices

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Choosing The Market Entry Mode

• YOUR COMPANY GOALS

• SIZE OF YOUR COMPANY

• CURRENT INTERNATIONAL EXPERIENCE

• RISK TOLERANCE

• FINANCIAL RESOURCES

• YOUR COMPANY’S PRODUCTS/SERVICES

• LEVEL OF CONTROL YOUR COMPANY NEEDS

Foreign Market Entry Modes

- Less Risky Options Greater Control Options -

Amount of commitment, risk, control, and profit potential

Use Market Research to Identify Export Markets

Find out if you are ready to take your products or services Global!

Export Readiness Assessment https://export.wsbdc.org/survey/start

Contact a Trade Specialist https://export.wsbdc.org/cms/contact-

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