exporting -market research and entry - wsbdc · 2014. 7. 10. · this video was funded by the...
TRANSCRIPT
This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from Washington State.
WSBDC International Trade Specialists Provide Your Business with Export Training, Advising Expertise, Market Research and Market Entry Planning
1
Market Research Funnel Identify Potential Foreign
Market TargetsDo Preliminary
Screening based on Market Fit
Evaluate Markets with Weighted
Indicators
Selection Grid
Compare on
Market Research is a Foundation for Market Entry
ONE• Conduct
market research to evaluate target Markets
TWO• Use key
indicators to select your best fit markets
THREE• Finalize
your Export Market Selection
Market Research Services
WSBDC Export Readiness Research Teams work with a Research Director and our Network Trade Specialist
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Export Advising Assistance
Trade Specialist can help clients evaluate research data and finalize best market choices
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Choosing The Market Entry Mode
• YOUR COMPANY GOALS
• SIZE OF YOUR COMPANY
• CURRENT INTERNATIONAL EXPERIENCE
• RISK TOLERANCE
• FINANCIAL RESOURCES
• YOUR COMPANY’S PRODUCTS/SERVICES
• LEVEL OF CONTROL YOUR COMPANY NEEDS
Foreign Market Entry Modes
- Less Risky Options Greater Control Options -
Amount of commitment, risk, control, and profit potential
Use Market Research to Identify Export Markets
Find out if you are ready to take your products or services Global!
Export Readiness Assessment https://export.wsbdc.org/survey/start
Contact a Trade Specialist https://export.wsbdc.org/cms/contact-
and-bios