ey snowden - mobile transforming retail
Post on 20-Mar-2017
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Mobile: Transforming Retail
Moderator: E.Y. Snowden - CEO of RBM Technologies
Panel: Dan O’Connor - Founder & CEO of RetailNet GroupGina Ashe - CEO of ThirdChannelTom Zampini - CEO of beco
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68% OF RETAIL CMO’S BELIEVE THAT RETAIL EXPERIENCE IS THE #1 DRIVER OF GROWTH*.
* SOURCE = SAP / 2015 SURVEY
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BUT RETAIL EXPERIENCE IS IMPRECISE, UNMEASURABLE, REACTIONARY, UNRESPONSIVE, EXPENSIVE AND DIFFICULT
TO EXECUTE.
ESPECIALLY WHEN EACH STORE IS UNIQUE + DIFFERENT.
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FEW RETAILERS CAN CONSISTENTLY ENSURE THAT EACH STORE IS ON BRAND, LOCALIZED, WITH EVERY PRODUCT, MARKETING ASSET AND FIXTURE WHERE IT SHOULD BE.
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RBM OPTIMIZES EXECUTION OF THE RETAIL EXPERIENCE AT EVERY STORE
FOR THE WORLD’S LEADING BRANDS.
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