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Nicole Sharp, PhD

APS DFD Meeting

Atlanta, GA

19 November 2018

F*** Yeah Fluid Dynamics:

Tips for Connecting with Broader Audiences

N. S H A R P

On science communication

1 9 N O V 2 0 1 8

http://nicolesharp.com/talks

2016: Inside the science communication process

2017: Getting into science communication

2018: Tips for connecting with broader audiences

N. S H A R P

How scientists communicate

1 9 N O V 2 0 1 8

N. S H A R P

Scientists are taught to remove the storyteller

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N. S H A R P

In fluid mechanics…

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In its first 1-2 years, the average

journal article gets:

• 100-200 downloads

• 2-3 citations

Data from: Journal Citations Report 2017 (for J. Fluid Mech., Phys. Rev. Fluids, and Phys. Fluids) and Phys. Rev. Fluids online

N. S H A R P

How are stories told?

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Image credit: A. Morales

N. S H A R P

The hero’s journey

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N. S H A R P

The hero’s journey

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Example Google Image search results

N. S H A R P

The hero’s journey

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N. S H A R P

The hero’s journey

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The Ordinary

World

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The Ordinary

WorldImage: New Line Cinema

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The Ordinary

WorldImages: New Line Cinema, Warner Brothers Pictures

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The Ordinary

WorldImages: New Line Cinema, Warner Brothers Pictures, Lucasfilm

N. S H A R P

The hero’s journey

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

Journey

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A Transformative

Journey

Images: New Line Cinema, Warner Brothers Pictures, Lucasfilm

N. S H A R P

The hero’s journey

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

JourneyRevelation

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Revelation

Images: New Line Cinema, Warner Brothers Pictures, Lucasfilm

N. S H A R P

The hero’s journey

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

JourneyRevelation

The Return

N. S H A R P 1 9 N O V 2 0 1 8

The Return

Images: New Line Cinema, Warner Brothers Pictures, Lucasfilm

N. S H A R P

The hero’s journey

1 9 N O V 2 0 1 8

The Ordinary World

N. S H A R P

The hero’s journey

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

Journey

N. S H A R P

The hero’s journey

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

JourneyRevelation

N. S H A R P

The hero’s journey

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

JourneyRevelation

The Return

N. S H A R P

The hero’s journey for non-fiction

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

JourneyRevelation

The Return

N. S H A R P

The hero’s journey for non-fiction

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

JourneyRevelation

The Return

“Here’s a

strange idea…”

N. S H A R P

The hero’s journey for non-fiction

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

JourneyRevelation

The Return

“Here’s a

strange idea…”

Journey through

the past to see

how we reached

this point

N. S H A R P

The hero’s journey for non-fiction

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

JourneyRevelation

The Return

“Here’s a

strange idea…”

Journey through

the past to see

how we reached

this point

A revelation

leads us to the

takeaway

N. S H A R P

The hero’s journey for non-fiction

1 9 N O V 2 0 1 8

The Ordinary World

A Transformative

JourneyRevelation

The Return

“Here’s a

strange idea…”

Journey through

the past to see

how we reached

this point

A revelation

leads us to the

takeaway

We use the

takeaway to

reframe the

world

N. S H A R P

Where does this show up?

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The Ordinary

World

Transform-ative

Journey

Revel-ation

The Return

• NPR

• e.g. Radiolab color episode

N. S H A R P

Where does this show up?

1 9 N O V 2 0 1 8

The Ordinary

World

Transform-ative

Journey

Revel-ation

The Return

• NPR

• e.g. Radiolab color episode

• PBS

• e.g. It’s Okay to Be Smart, “The

Largest Rivers on Earth is in the Sky”

• Your favorite video essays on YouTube

• e.g. Wisecrack, Pop Culture

Detective, etc.

N. S H A R P

A final example

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The Ordinary World

A Transformative

JourneyRevelation

The Return

Scientists aren’t

good at

storytelling.

The hero’s

journey is a

common fictional

narrative

structure.

The hero’s

journey can be

used for

nonfiction, too!

Following the

hero’s journey

makes for better

science stories.

Nicole Sharphttp://fyfluiddynamics.com

fyfluids@gmail.com

@fyfluiddynamics

Patreon: http://patreon.com/FYFD

Support FYFD and show off your love for fluid physics with merch:

http://tiny.cc/FYFDstore

Grab a copy of these slides:

http://nicolesharp.com/talks

Now offering scicomm workshops!See me for details.

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