fa 102c presentation

Changing Moral Standards

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Even though there are various anti-bullying movements and programs, many individuals still claim to be bullied.

Identified Problem

Bekky is bullied by her peers because she has learning disabilities

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Observations

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Observations

“If you want to be cool, you can’t hang out with me”

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Observations

“I don’t understand why she would want to be popular instead of being my friend”

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Desired Behavioral Outcome

Re-frame kind, respectful behavior to this age group as “awesome” and deserving of a new term reward.

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Design Tip

To encourage people to engage in behaviors where the positive outcome is delayed, introduce present benefits to make the desired outcome more appealing.

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Present Benefit

Emphasize that “warm and fuzzy feeling inside” that occurs when practicing moral virtues

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Illustrated Solution

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Influence in German: Einfluß!

Choice in Russian: Vybor!

Revise in Finnish: Tarkistaa

Naming & Logo Design Process

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Naming & Logo Design Process

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Naming & Logo Design Process

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Naming & Logo Design Process

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Tarkistaa + Vybor = VybisSounds like “vibes”, which is the intent of the program (sending good vibes)

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Naming & Logo Design Process

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Storyboard

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Sound Signature