fab analysis – pepsi atom.pptx
Post on 02-Jan-2016
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FAB ANALYSIS – PEPSI ATOM
FAB F = FEATURES.
What are the main features of your product and what is it designed to do?- What is it?
A = ADVANTAGES.What will the product do to solve the prospect’s problems?- What does it do
B = BENEFITS.How will your product help people gain or avoid problems in the future?- What is in it for the customer?
For example:
Features — what products have (e.g. stainless steel part)
Advantages — what features do (e.g. lasts longer)
Benebreakdowns and lower repair bills)
fits — what those features and advantages mean (e.g. fewer breakdowns, lower repair bills etc)
FAB analysis for Pepsi Atom
Feature Advantage Benefit
Sharp,fizzier taste Strong tasting cola Choice
Rs 10 for a 200 ml returnable glass bottle
On-premise consumptionConsumer can quickly
have the drink and move on.
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