facebook advertising - ads types and targeting capabilities

The world’s leading social media site

The world’s leading social media site

Facebook is the world’s largest social network with over 978 million active monthly users across the world driving billons of engagement between people, publishers and brands.

Reaching more than 275 million online users in Asia, Facebook provides the most engaging and advanced targeting platform that helps advertisers connect, engage and influence your audience.

Vietnam Zoom+

Reach

• Over 13 mil Unique User• Play a part as 54.47% of online population

Target

Enabling advertisers to use more than 15 demographic and interest based filters to

target users

Ads Types

Standard Ads

Promote Page Posts

Ad Types and Placements

Ad Types Newsfeed (desktop)

Newsfeed (mobile)

RHS of Facebook Best Use Cases

1. Standard Ads

Offsite Ads X - Driving visit to a website - Or online sales

Page Like Ads X- Fan acquisition- Awareness for prospective customers

2. Promote Page Posts

Page Post Ads X X X - Awareness for prospective customers- EngagementPage Post

Sponsored Story X X X

Demos – Standard Ads

Rules- Image: 100x72- Headline: 25 characters (includes spaces)- Text: 90 characters (includes spaces)- Targeted Landing URL

Others: -Enables 3rd party tracking clicks- Enables conversion tracking supported by FB

Page Like Ads

Offsite Ads

Demos – Promote Page Posts

Photo Page PostText Page Post Video Page Post

Question Page Post

Link Page Post Event Page Post

Claim Offer

Targeting Capabilities

Structure

Location

Age/Birthday

Gender

Education

Workplace

Relationship

Sexual Preference

Language

Activities

Interests

Music

TV

Movies

Books

Groups

Applications

Connections

Unstructure Data

User IDs

Emails

Phone Numbers

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