facebook advertising - ads types and targeting capabilities
DESCRIPTION
A short capture of Facebook Ads Types with Targeting capabilitiesTRANSCRIPT
The world’s leading social media site
The world’s leading social media site
Facebook is the world’s largest social network with over 978 million active monthly users across the world driving billons of engagement between people, publishers and brands.
Reaching more than 275 million online users in Asia, Facebook provides the most engaging and advanced targeting platform that helps advertisers connect, engage and influence your audience.
Vietnam Zoom+
Reach
• Over 13 mil Unique User• Play a part as 54.47% of online population
Target
Enabling advertisers to use more than 15 demographic and interest based filters to
target users
Ads Types
Standard Ads
Promote Page Posts
Ad Types and Placements
Ad Types Newsfeed (desktop)
Newsfeed (mobile)
RHS of Facebook Best Use Cases
1. Standard Ads
Offsite Ads X - Driving visit to a website - Or online sales
Page Like Ads X- Fan acquisition- Awareness for prospective customers
2. Promote Page Posts
Page Post Ads X X X - Awareness for prospective customers- EngagementPage Post
Sponsored Story X X X
Demos – Standard Ads
Rules- Image: 100x72- Headline: 25 characters (includes spaces)- Text: 90 characters (includes spaces)- Targeted Landing URL
Others: -Enables 3rd party tracking clicks- Enables conversion tracking supported by FB
Page Like Ads
Offsite Ads
Demos – Promote Page Posts
Photo Page PostText Page Post Video Page Post
Question Page Post
Link Page Post Event Page Post
Claim Offer
Targeting Capabilities
Structure
Location
Age/Birthday
Gender
Education
Workplace
Relationship
Sexual Preference
Language
Activities
Interests
Music
TV
Movies
Books
Groups
Applications
Connections
Unstructure Data
User IDs
Emails
Phone Numbers
