NIRANJANI MOHANhttps://www.linkedin.com/pub/niranjani-mohan/95/95/717

ASHWINKUMAR Vhttps://www.linkedin.com/pub/ashwinkumar-v/95/160/a14

ARVIND JAYARAMANhttp://in.linkedin.com/pub/arvind-jayaraman/a6/348/66/

VIVEK YEGAPPAN Vhttps://www.linkedin.com/pub/vivek-yegappan/a6/349/ba2

AKASH MANIhttps://www.linkedin.com/pub/akash-mani/63/317/9b9

KRISHNAN Phttps://www.linkedin.com/pub/krishnan-padmanabhan/4a/a96/418

Micro Targeting for PUTAO the mass page:

Choose preferred location

Choose the basic demographic requirements like age, gender, etc.

India

Chennai

18 35

Choose education and work details

RESULTS!

BINGO! The page appears on the newsfeed of the target audience

FACTORS TAKEN INTO

CONSIDERATION

Current Facebook Presence

The Niche Market

Type of Product

Time Window

Website Traffic

Create the AD and choose the Audience for the AD and suitably allocate the Budget along with

Duration of AD

Automatic Optimization of AD to reach people who are likely to be interested in watching the AD

Facebook bids on the company’s behalf o reach the audience and make it as effectively as

possible

The AD will be running till the end date of the Time window is reached or their budget gets

exhausted (whichever comes first)

Companies can change their Ads if they are not performing well or increase the budget allocated

on a particular AD if the AD performs well.