facebook and linkedin for business

Facebook and LinkedIn

for Business

Rachel Strella

Strella Social Media

www.strellasocialmedia.com

Today, we’ll discuss:

Social Media: Personal vs. Business Facebook for Business LinkedIn for Business

Before we begin

Presentation is informal!

Please feel free to ask questions or add to the discussion at any time!

Collecting Business Cards

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Social Media: Personal vs. Business

Social Media: Personal vs. Business

Two Key Points

Don’t let your hesitation to get involved on a personal level, stop you from getting involved on the business side There is a huge business opportunity in social media

Social Media: Personal vs. Business

What to Share?

Some think they don’t have anything to say Most do have something important to say – they just aren’t comfortable saying it Get comfortable

Social Media: Personal vs. Business

Personal Guidelines You should be alright Beware of

Connecting with Friends Sharing Photos of Your Family Mentioning Wishing a Happy Birthday Accepting Most Friends

Connecting with Kids’ Friends/Ex’s Sharing Photos of Bachelorette Party Tagging Others Writing Negative Posts to a Wall Accepting Friends You Don’t Know

Social Media: Personal vs. Business

Business Guidelines You should be alright Beware of

Asking Friends to “Like” a Page Sharing Staff News Explaining Differentiation Offering Valuable Content Connecting with a Potential Customer

Asking Friends to “Like” a Page 10 x’s Sharing Personal Staff Info. Bashing the Competition Asking People to Buy Relentlessly Repeatedly Spamming a Potential Customer

Facebook

Facebook: Business Fundamentals

Consumer-centric site 840 million users One of the top three most-visited websites in the world Social media channel where most amount of time is spent

Facebook: Business Fundamentals

You must have a personal Facebook account in

order to create a Facebook fan page

Facebook: Business Fundamentals

Personal Network of personal friends Must accept their connection You can filter what they see

Facebook: Business Fundamentals

Business Community of fans Potential followers can ‘like’ your page Fans can read all content Privacy settings determine their level of interaction

Facebook: Elements for Success

Facebook: Elements for Success

Facebook: Elements for Success

Facebook: Build Your Stadium (Page)

Add a cover photo and a profile image Set Permissions & Privacy tabs Add content about the business and be sure to include all contact information

Facebook: Fill the Stadium with Fans

Invite relevant personal friends to ‘like’ the page Add “Like” box to website Retrieve URL and add to:

Business Cards LinkedIn Profile Email Signature

Facebook: Make Them Cheer

Generate exclusive offers Ask open-ended questions Encourage sharing Hold ‘fan-only’ contests Offer value

LinkedIn

LinkedIn: Business Fundamentals

Business networking site -Not just a ‘resume’ site

100+ million users Smaller reach than Facebook, but targeted reach ideal for B2B

LinkedIn: Elements for Success

LinkedIn: Elements for Success

LinkedIn: Elements for Success

LinkedIn: Build Your Office (Profile)

Complete profile to 100% Have a photo and a strong headline Use all three website links Complete summary and specialties

LinkedIn: Fill Your Rolodex

Start Connecting Join Groups Use Advanced Search Customize Profile Link and add to business cards/email signature

LinkedIn: Deliver Value

Participate in groups and offer helpful information Use the answers tool to respond to questions Produce content on newsfeed Send valuable information to targeted connections

Let’s Rock!

Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections and Resources

Questions

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