facebook and linkedin for business
DESCRIPTION
• Social Media: Personal vs. Business • Facebook o Facebook Fundamentals o Exploring the “Like” Page o Marketing for the B2C and the B2B o Elements for Fan Page Success • LinkedIn o The Importance of the Profile o Targeting and Connecting with Ideal Clients o Best Practices o Elements for LinkedIn SuccessTRANSCRIPT
Facebook and LinkedIn
for Business
Rachel Strella
Strella Social Media
www.strellasocialmedia.com
Today, we’ll discuss:
Social Media: Personal vs. Business Facebook for Business LinkedIn for Business
Before we begin
Presentation is informal!
Please feel free to ask questions or add to the discussion at any time!
Collecting Business Cards
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Social Media: Personal vs. Business
Social Media: Personal vs. Business
Two Key Points
Don’t let your hesitation to get involved on a personal level, stop you from getting involved on the business side There is a huge business opportunity in social media
Social Media: Personal vs. Business
What to Share?
Some think they don’t have anything to say Most do have something important to say – they just aren’t comfortable saying it Get comfortable
Social Media: Personal vs. Business
Personal Guidelines You should be alright Beware of
Connecting with Friends Sharing Photos of Your Family Mentioning Wishing a Happy Birthday Accepting Most Friends
Connecting with Kids’ Friends/Ex’s Sharing Photos of Bachelorette Party Tagging Others Writing Negative Posts to a Wall Accepting Friends You Don’t Know
Social Media: Personal vs. Business
Business Guidelines You should be alright Beware of
Asking Friends to “Like” a Page Sharing Staff News Explaining Differentiation Offering Valuable Content Connecting with a Potential Customer
Asking Friends to “Like” a Page 10 x’s Sharing Personal Staff Info. Bashing the Competition Asking People to Buy Relentlessly Repeatedly Spamming a Potential Customer
Facebook: Business Fundamentals
Consumer-centric site 840 million users One of the top three most-visited websites in the world Social media channel where most amount of time is spent
Facebook: Business Fundamentals
You must have a personal Facebook account in
order to create a Facebook fan page
Facebook: Business Fundamentals
Personal Network of personal friends Must accept their connection You can filter what they see
Facebook: Business Fundamentals
Business Community of fans Potential followers can ‘like’ your page Fans can read all content Privacy settings determine their level of interaction
Facebook: Elements for Success
Facebook: Elements for Success
Facebook: Elements for Success
Facebook: Build Your Stadium (Page)
Add a cover photo and a profile image Set Permissions & Privacy tabs Add content about the business and be sure to include all contact information
Facebook: Fill the Stadium with Fans
Invite relevant personal friends to ‘like’ the page Add “Like” box to website Retrieve URL and add to:
Business Cards LinkedIn Profile Email Signature
Facebook: Make Them Cheer
Generate exclusive offers Ask open-ended questions Encourage sharing Hold ‘fan-only’ contests Offer value
LinkedIn: Business Fundamentals
Business networking site -Not just a ‘resume’ site
100+ million users Smaller reach than Facebook, but targeted reach ideal for B2B
LinkedIn: Elements for Success
LinkedIn: Elements for Success
LinkedIn: Elements for Success
LinkedIn: Build Your Office (Profile)
Complete profile to 100% Have a photo and a strong headline Use all three website links Complete summary and specialties
LinkedIn: Fill Your Rolodex
Start Connecting Join Groups Use Advanced Search Customize Profile Link and add to business cards/email signature
LinkedIn: Deliver Value
Participate in groups and offer helpful information Use the answers tool to respond to questions Produce content on newsfeed Send valuable information to targeted connections
Let’s Rock!
Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections and Resources
Questions
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