facebook marketing success for small business owners

www.coachmisty.com

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FACEBOOKMARKETINGSUCCESSThe Building Blocks to Successful Facebook Marketing

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

www.coachmisty.com

www.coachmisty.com

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MARKETING 101Fundamentals of Marketing

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WHAT1. Why market on Facebook2. The rules of Social Media Marketing that

can be the difference between success or failure!

3. How to grow your Fan base4. How to create engagement with your

fans5. What to post6. How to Promote offers on Facebook

WEAREGOING

TOCOVERTODAY

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WHY MARKET ONFACEBOOK

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WHY MARKET ONFACEBOOK

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WHY MARKET ONFACEBOOK

Brands on Facebookextend their reach to

friends of fans by 50-200%- Hubspot

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WHY MARKET ONFACEBOOK

• Get found (by your customers and prospects)• Connect and engage with current and potential prospects• Create community around your business• Promote content (webinars, seminars, blogs)• Generate leads (create more with less money)• Foster relationships• Learn• Improve customer service• Stay on top of industry changes / market opportunities• Etc…..

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SUCCESS OR FAILURE!Push vs Pull Marketing

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GROWING YOUR FANS10 Steps you can do TODAY to increase your fans!

1. Link personal page to business page2. Invite friends (under admin panel)3. Like other businesses4. Signature line in email5. "LIKE" me email6. Link all of your social media pages7. Newsletter (social follow at the bottom)8. Print material9. Social follow on website10. Add a “like” box to your website

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GIVE YOUR AUDIENCEA REASON TO

“LIKE” YOUR BRAND.

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CREATE ENGAGEMENT1. Entertain2. Inspire3. Educate4. Inform

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CREATING ENGAGEMENT“You do you…BooBoo” (Kevin Hart)

Take interest in what your Fans have to sayEncourage dialogue

Make it fun!

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TO RECEIVEA FREE COPY!

BE THE FIRST

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HOW TO PROMOTE ON FACEBOOK1. Promote in the newsfeed2. Promote on your timeline cover3. Create a short video4. Engage ALL of your social media fans / followers

(from G+, Pinterest, Linkedin, Twitter, etc)5. MARKETING 201: Use Facebooks “offer”6. MARKETING 201: Create a custom tab

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PROMOTING YOUR EVENTSNewsfeed

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PROMOTING YOUR EVENTSTimeline Cover

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PROMOTING YOUR EVENTSFacebook Offer Option

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WHAT 1. Why market on Facebook2. Push vs Pull Marketing3. 10 Steps to Grow your Fan base4. How to create engagement with your fans5. Free book offer (101 Creative Ideas)6. How to Promote on Facebook

WECOVEREDTODAY

QUESTIONS

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ACTION STEPS1. Complete the 10 steps to increase your fans.2. Receive your FREE copy of 101

Creative Ideas for Content You Can Share on Social Media3. Stay plugged in to my FREE webinars by connecting with

me on social media.

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GOOGLE +MARKETINGSUCCESSWhy Every Small Business Should Have an Account!