facebook mobile advertising - options and features

MOBILE ADVERTISINGON FACEBOOK PLATFORM

BRANDZFRIENDZ

WHO WE ARE ‣ We are friendz of cost effective solutions on Facebook.‣ We love challenges and always

trying everything new on Facebook.‣ Oh, and by the way, we are a

Facebook PMD.

BRANDZFRIENDZ

‣ Facebook is a platform with a extreme mobile growth.‣ Over the past year they have

advanced in monetizing this valuable traffic.‣ Using some unique Ad units

and extremely granular targeting possibilities.

MOBILE

874 000 000MOBILE USERS ACCESSING

FACEBOOK

48 %OF PEOPLE ARE ACCESSING

FACEBOOK ONLY FROM MOBILE ON ANY GIVEN DAY

OVER

146 000 000MOBILE APP INSTALLS DRIVEN VIA NEW MOBILE AD UNITS IN

SO FAR THIS YEAR

NEWSFEED ‣ Facebook has cultivated a platform within their ecosystem called the newsfeed.‣ This platform can be viewed on

devices of all shapes and sizes, through native Facebook application or mobile website.‣ Mobile Ad units can benefit

from their desktop counterparts as they inherited the basic coolness and added mobile specific performance tweaks.

‣ Mobile app install Ad unit brought Facebook to the playing field of big mobile ad players.‣ The Install Ad unit inherited its

design from the Page Post Ads.‣ Big visual and in-line Call to

action in form of the “Install Now” button.

AD UNIT

‣ Clicking the “Install Now” button will take the user to their mobile store.‣ And install the app.FLOW

‣ Implement Facebook SDK into your app.‣ By adding one line of code you

can actually measure each mobile install.‣ Down to the Ad that really

matters.‣ You can even add a “hooks”

that will return attribution value after user makes specific action within your app.

TWEAKS

‣ By adding our expertise of managing the Facebook Ad campaigns.‣ We add another layer of

performance.‣ These steps are the key to cost

effective CPA campaigns.

FACEBOOKADS

CREATEPUBLISHANALYZEOPTIMIZEITERATE

SCALE

ENGAGEMENT ‣ You can use a video within the Ad Unit.‣ If you have a more complex

product and/or sweet video to show you can now add it.‣ The install button is just

centimeters away.‣ The compatible device is in the

users hand.

‣ Yes, Facebook now allows a cost per action or better say cost per app install bidding model.‣ You are charged only when user

installs your Ad. ‣ This still means a lot of

optimizing on the agency end, but its a great add-on feature for the campaign.

CPA

‣ You have a huge mail database of your customers already?‣ We can mix and match that

database and target these users on Facebook.‣ The better segmented your

database is, the more miracles can happen.‣ Now Custom Audience can

connect you offline sales with Facebook data.

CUSTOMAUDIENCES

RECENT STUDY FOUND THAT APP USERS ONLY OPEN APPS

BETWEEN

1 AND10 TIMES

ENGAGEMENT ‣ Mobile developers and marketers know, it doesnt end with just install these days.‣ Huge shift from paid install

apps to monetizing in-game content after install. ‣ Facebook solved this issue with

just a few tweaks to their product, creating the App Engagement Ad unit.

ENGAGEMENT ‣ It looks almost the same, but there is crucial change.‣ Its remarketing based.‣ You show users that you have

something new within app they have installed already and effectively can re-engage with them.‣ They could have gone stale or

you have some new relevant feature or new buy-in option.

ENGAGEMENT ‣ Possibilities are endless depending on the type of application you have.‣ You can for example show a

user new album to listen to or buy - and that album can be from the interpret you know they like. ‣ That will work for any new in-

buy option you have.

ENGAGEMENT ‣ Fixed call to actions so far are:‣ Open Link‣ Shop Now‣ Use App‣ Book Now‣ Play Game‣ Listen Now‣ Watch Video

USA70 000 000

FACEBOOK iOS APP USERS OVER 20 YEARS OLD

AND OVER62 000 000

ANDROID USERS OVER 20 YEARS OLD

‣ Support installs of, engagement and conversion in you mobile apps. ‣ Connect your databases with

Facebook, enriching transaction data with behavioral information from Facebook. ‣ Bring your social presence into

mobile.

WHAT CANWE DO FOR

YOU TODAY?

BRANDZFRIENDZ

CONTACT USIF YOU ARE READY

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