facebook page data averages - sep 2013

Post on 20-Jun-2015

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Key performance metrics for 66 top brands in 7 major industries: energy drinks, beauty products, auto manufacturers, yogurt, supermarkets, fruit drinks, and fast food.

TRANSCRIPT

Green border indicates industry or page high for given KPI

Red border indicates industry or page low for given KPI

Industry High Industry Low Page High Page Low

Fan Growth Rate Supermarkets9.43%

Energy Drinks0.92%

Supermarkets - Ralphs71.8%

Fruit Drinks - Ocean Spray

0.14%

Fan Count Energy Drinks11.4m

Fruit Drinks317k

Energy Drinks - RedBull40.2m

Supermarkets - Gelson’s

2.7k

Posting Volume Supermarkets69

Yogurt22

Supermarkets - Ralphs

110

Multiple0

Engagement Rate Auto Manufacturers0.25%

Energy Drinks0.07%

Automotive - Hyundai0.67%

QSR - Burgers - In-n-Out0%

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