facebook page data averages - sep 2013

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Key performance metrics for 66 top brands in 7 major industries: energy drinks, beauty products, auto manufacturers, yogurt, supermarkets, fruit drinks, and fast food.

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Page 1: Facebook Page Data Averages - Sep 2013
Page 2: Facebook Page Data Averages - Sep 2013

Green border indicates industry or page high for given KPI

Red border indicates industry or page low for given KPI

Page 3: Facebook Page Data Averages - Sep 2013

Industry High Industry Low Page High Page Low

Fan Growth Rate Supermarkets9.43%

Energy Drinks0.92%

Supermarkets - Ralphs71.8%

Fruit Drinks - Ocean Spray

0.14%

Fan Count Energy Drinks11.4m

Fruit Drinks317k

Energy Drinks - RedBull40.2m

Supermarkets - Gelson’s

2.7k

Posting Volume Supermarkets69

Yogurt22

Supermarkets - Ralphs

110

Multiple0

Engagement Rate Auto Manufacturers0.25%

Energy Drinks0.07%

Automotive - Hyundai0.67%

QSR - Burgers - In-n-Out0%

Page 4: Facebook Page Data Averages - Sep 2013
Page 5: Facebook Page Data Averages - Sep 2013
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